TGM TRENDS PULSE
TGM Consumer Sentiment Survey in the UAE 2024
TGM Consumer Sentiment Survey in the UAE 2024
TGM Consumer Sentiment Survey in the UAE 2024
Primary Concerns of Consumers Today: Navigating the Winds of Change
Health and Wellbeing (19%): Health and wellness have outpaced environmental and climate change concerns, reflecting a heightened focus on personal well-being.
Rising Prices (18%): With inflationary pressures still looming, consumers are keenly observing the cost of living and its impact on their budgets.
Financial Security (17%): Ensuring financial stability remains one of the top priority amid economic uncertainties.
Consumer Response: Adapting Strategies for the Future
As the global landscape undergoes dynamic shifts in socio-economic paradigms this year, the ripple effect on consumer behavior within the UAE is poised to persist. Our report highlights:
Reducing Future Purchases (51%): Half of respondents plan to curtail their future purchases of products/services, particularly in the Energy/ utilities category.
Embracing "Buy Now, Pay Later" (39%): More than a third of consumers plan to leverage "buy now, pay later" services, showcasing a slow shift towards more adaptable payment options.
Taking Loans (23% aged 30-39): Noteworthy among all age groups, individuals aged 30-39 are most likely to take a loan in the next 3 months. This group's willingness to leverage credit suggests a level of financial confidence and adaptability that aligns with their forward-thinking mindset.
Experimenting With Apps (57%): A sizeable portion of respondents plan to try a new digital shopping method such as ordering groceries on an app over the next three months, reflecting a shift towards embracing technology for convenience in shopping.
Methodology
- Market studied: the UAE
- Sample: N=382
- Targeted Audience: General Population