Emiratis’ Commitment to Charitable Giving Surges During Ramadan 2024, TGM Research Reveals

SINGAPORE, 13th March - TGM Research, a technology-driven market research company with expertise in global online data collection and innovative survey technology, announces the release of its latest findings on the cultural dynamics and societal trends surrounding Ramadan in the UAE, as presented in the TGM Ramadan Report in the UAE 2024. This comprehensive report delves into celebration practices, eating habits, shopping trends, and reflections on experiences from 2023 and 2024 of a diverse sample of 300 respondents aged 18-40+ in the UAE.

“As we introduce the TGM Ramadan Report in the UAE 2024, we are excited to share our findings on how Emiratis actively embrace Ramadan year after year. Our study reveals the diverse celebrations and emerging trends, offering a window into the cultural richness of this cherished tradition. Through this exploration, we hope to deepen our understanding and appreciation of the cultural significance of Ramadan in the UAE, enriching our collective knowledge of this important event.”
Greg Laski, CEO and Founder of TGM Research says.

Summarised below are key insights from the TGM Ramadan Report in the UAE 2024:

In the UAE, the annual celebration of Ramadan is deeply ingrained in the hearts of its people, with an overwhelming 96% actively participating in the festivities each year. This sacred period serves as a cornerstone for familial connections, as evidenced by the overwhelming preference for shared meals and cooking with loved ones, at 97% and 92%, respectively, both enjoyed in the comfort of their homes.

Furthermore, the spirit of unity extends beyond the confines of immediate family, with an impressive 89% taking the time to visit friends and family within their local communities. Additionally, a significant 82% engage in shopping expeditions to prepare for the upcoming celebration, highlighting their dedication to creating a memorable and fulfilling Ramadan experience.

The significance of Ramadan in the UAE extends beyond religious observance to encompass communal values and acts of generosity. This year, a substantial portion of expenses, at 45%, is designated for food and drinks, with staple dishes like Samosa, Biryani, Harees, Mahshi, and Rice gracing dining tables across the nation.

However, what truly stands out is the spirit of giving, as 22% of surveyed Emiratis prioritize allocating their funds towards charitable endeavors, surpassing spending on transportation and gifts. Moreover, 62% of respondents express their intention to increase their charitable contributions compared to previous years, underscoring the enduring commitment of the Emiratis community to support those in need during this sacred month of Ramadan.

In 2024, Emiratis plan their Ramadan shopping wisely. The majority opt to shop in the first week of March, just before Ramadan starts, while some early birds prefer late February to get what they need. Although many Emiratis shop mostly in physical stores (40%), it is also worthy to note that there also many others, both males and female, who split their shopping equally between stores and online.

When it comes to what matters most during Ramadan shopping, discount tops the list for 73% of people. Price and speed of delivery or readiness for pickup follow closely behind. These insights give a clear picture of how Emiratis approach their shopping, focusing on getting good deals and making sure they have convenient options for getting what they need.

Emiratis look back on 2023 with positivity, particularly in their relationships with family and friends. Additionally, mental health and personal development/career were well observed, reflecting a balanced and fulfilling year for many.

Looking forward, there is a strong sense of optimism among surveyed Emiratis, with an overwhelming 79% expressing confidence that 2024 will surpass 2023. When contemplating the year, words like happiness, optimism, and satisfaction dominate, indicating a widespread anticipation for the opportunities and experiences that lie ahead, shaping a hopeful outlook for the future in the UAE.