TGM TRENDS PULSE
TGM Consumer Sentiment Survey in Indonesia 2024
TGM Consumer Sentiment Survey in Indonesia 2024
TGM Consumer Sentiment Survey in Indonesia 2024
Primary Concerns of Consumers Today: Navigating the Winds of Change
Financial Security (23%): Ensuring financial stability remains one of the top priority amid economic uncertainties.
Rising Prices (17%): With inflationary pressures still looming, consumers are keenly observing the cost of living and its impact on their budgets.
Work-Life Balance (11%): Achieving a harmonious work-life balance has emerged as a prominent concern in modern society amongst working individuals.
Consumer Response: Adapting Strategies for the Future
As the global landscape undergoes dynamic shifts in socio-economic paradigms this year, the ripple effect on consumer behavior within Saudi Arabia is poised to persist. Our report highlights:
Reducing Future Purchases (48%): Nearly half of respondents plan to curtail their future purchases of products/services, particularly in the Housing Costs category.
Embracing "Buy Now, Pay Later" (22%): Nearly a quarter of consumers plan to leverage "buy now, pay later" services, showcasing a slow shift towards more adaptable payment options.
Taking Loans (34% aged 30-39): Noteworthy among all age groups, individuals aged 30-39 are most likely to take a loan in the next 3 months. This group's willingness to leverage credit suggests a level of financial confidence and adaptability that aligns with their forward-thinking mindset.
Experimenting With Apps (77%): A sizeable portion of respondents plan to try a new digital shopping method such as ordering groceries on an app over the next three months, reflecting a shift towards embracing technology for convenience in shopping.
Methodology
- Market studied: Indonesia
- Sample: N=827
- Targeted Audience: General Population