ONLINE PANEL IN HONG KONG |
Market Research
in Hong Kong

Doing mobile or online market research in Hong Kong? Not sure where to start with your B2B or consumer market research project, or where to find an online panel? We offer market research services there! Readout our tips, country and TGM Panel Hong Kong figures to help you succeed. Don't forget to ask us for our local expertise with online panels in Hong Kong!

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Hong Kong at a glance

Internet Users

89%

Laptop / PC Users

59%

Smartphone Users

82%

Active Social Media Users

78%

GDP Total (PPP)

$490.880 billion / $64,928 (per Capita)

Hong Kong's National motto

No official motto

Native name

香港

Capital of Hong Kong

Hong Kong

Population

7.49M / urban 100%

Median Age

44.8 years old

Local language

Chinese, English

Key Cities

Hong Kong, Kowloon, Tsuen Wan

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Learn more about our online research capabilities in Hong Kong:

Our Online Panel in Hong Kong

TGM Research is operating a proprietary double opt-in online panel in Hong Kong, which is recruited to accurately represent the country's population.

Recruitment Process

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We understand that diverse recruitment sources ensure a representative sample. To minimize sample bias, we employ a multi-source recruitment approach. In addition, our panels are continually subject to a top-up recruitment process, and their response performance is constantly tracked. This ensures the maintenance of robust audience panel profile metrics, even when dealing with the most challenging target groups.

Quality Standards

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Our mission is to provide our clients with the highest possible quality. At TGM Research, everything adheres to the strict code of conduct established by ESOMAR. Whether it's building and managing online panels in Hong Kong, collecting and processing data, or storing personal information, we ensure that everything is held to the highest industry standards.

Our team members speak the local language and are familiar with the local conditions in Hong Kong. As a result, we can offer high-quality guidance for projects conducted on our panel in Hong Kong. This enables you to connect with your audience and uncover the insights necessary to make informed strategic decisions

Expert Panel Management

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At the heart of every panel company lies the panel itself, a truth we deeply understand at TGM Research. Our expertise lies in managing healthy and active panels thanks to the collective experience of our team, most of whom have spent over a decade in the industry, both on the client and panel provider side.
TGM Research pays extra attention to providing panel support to all members. Each consumer panel member gets quick feedback about their response in their preferred language to any inquiry via their chosen contact channel.

Consumer Panel Profiling

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We collect multiple profiling datapoints from our panelists covering various subjects, including general demographics, family and household information, lifestyle choices, product ownership, transportation preferences, financial services, healthcare details, and more.

Category:	Profiling information:
General demographics:	age, gender, geographic region, income range, level of education, occupation, marital status, size of the household, and the number and genders of children in the household, along with their ages.
Transportation and mobility:	vehicle ownership status, brand of car owned, age of the car, and whether the car was bought new or used.
Technology:	smartphone ownership, brand of phone used, social networks, Internet usage, etc.
Family and Household:	ownership of domestic appliances, the decision-making process for purchases, and home ownership status
Travel:	travel habits, preferred modes of transportation, frequency of travel, the nature of travel, and the allocated travel budget
Financial services:	utilization of financial services, the number and types of bank accounts held, and the use of credit and debit cards.
Occupational:	employment status, job profile, professional role, industry of employment, and the size of the company

This list is not comprehensive since profiling questions for each category are regularly updated. This enables us to quickly adapt to specific client requests and save valuable time for respondents. If you would like to know more, contact us.

OUR ONLINE PANEL IN HONG KONG

Why use TGM mobile and online panel in Hong Kong?

TGM Research owns a double opt-in online panel in Hong Kong recruited from multiple sources to be nationally representative and bias-free. TGM and its partner online panels are used solely for the market research purposes. Our market research panel is a pre-recruited group of respondents who have agreed to take part in market research projects: including quantitative research or qualitative: such as online surveys, in-depth interviews (IDIs), focus groups, discussion board or IHUTs.
Please find below the feasibility breakdown for market research in Hong Kong in terms of gender, age, and region. If you are looking for further spreads, please contact us.

Maximum monthly sample delivery:

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2,570

Age group distribution

Age	TGM	Census
15-19	8%	5%
20-24	12%	7%
25-29	17%	8%
30-34	18%	9%
35-39	16%	9%
40-49	18%	18%
50+	11%	45%

Gender distribution of panelist

Gender	TGM	Census
Male	40%	46%
Female	60%	54%

Maximum monthly sample delivery:

2,570

Discover the Power of TGM Mobile and Online Panel in Hong Kong:

Your Gateway to Invaluable Insights!

As a business owner or researcher, gaining valuable insights into your target market can be a game-changer. With TGM's Mobile and Online Panel in Hong Kong, you can make informed decisions, optimize your marketing strategies, and ultimately drive business growth. Don't miss out on this opportunity to discover the power of TGM's Mobile and Online Panel - it's your gateway to invaluable insights that can transform the way you do business!

Nationwide reach

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No need to focus on one specific city or province of Hong Kong. With TGM's mobile panel, you can interview people from everywhere in Hong Kong; which means a better sampling plan, better representation and better data extrapolation for your quantitative research analysis, or qualitative research projects.

Cost

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Because surveys are self-administrated, your fieldwork costs are much lower. You can do agile research, more often, with a bigger sample size fitting your needs.

Speed

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Using mobile and online technology, you can reach thousands of respondents at a glance to fill in your survey in hours and fulfill your quotas.

Sample quality

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Lower costs should not be impacting the quality of your online surveys. At TGM Research, we take data quality very seriously with one centralized and standardized strict procedure for panel recruitment, panel management, and quality checks during the whole market research survey.

We use our unique digital fingerprinting technology and logical tests to measure engagement and trust for each of the respondents who will fill in your online surveys.

Respondent experience

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Participants are the fuel of our industry. At TGM, not only do we think mobile first for respondents, but we also design optimized and fun studies for our panelists.

Thanks to our generous reward scheme that truly rewards respondents for their time and efforts, TGM is one of the fast-growing online research companies globally with the highest response rates and satisfaction scores.

We offer multiple options in terms of rewards redemption: by PayPal, GCodes®, in cash, as mobile top-ups, using Transferwise, wire transfer or through online vouchers

Different types of market research available

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With our market research panel in Hong Kong, you can conduct both quantitative research and qualitative market research projects - including popular consumer market research surveys, as well as more specialized (healthcare research, retail research, technology research, social research services and other)

TGM Research panel page: TGM Panel Hong Kong

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SPEED

TGM connects the entire consumer research project, conducting data collection and providing results in as little as 1 -5 days.

SUBSTANCE

We use custom advanced research solutions which gives us opprtunity to enhance project management efficiency so you never have to choose between cost and quality ever again.