Online panel in Hong Kong | Market research in Hong Kong
Doing mobile or online market research in Hong Kong? Not sure where to start with your Hong Kongese market research project? We offer market research services there! Readout our tips, country and TGM Panel Hong Kong figures to help you succeed. Don't forget to ask us for our local expertise with online panels in Hong Kong!
Why use TGM mobile and online panel in Hong Kong?
TGM Research owns a double opt-in online panel in Hong Kong recruited from multiple sources to be nationally representative and bias-free. TGM and its partner online panels are used solely for the market research purposes. Our market research panel is a pre-recruited group of respondents who have agreed to take part in market research projects: including quantitative research or qualitative: such as online surveys, in-depth interviews (IDIs), focus groups, discussion board or IHUTs.
Please find below the feasibility breakdown for market research in Hong Kong in terms of gender, age, and region. If you are looking for further spreads, please contact us.
Active Panel Audience
2,570
Gender distribution of panelist
|
Gender |
TGM |
Census |
|
Male |
40% |
46% |
|
Female |
60% |
54% |
Age group distribution
|
Age |
TGM |
Census |
|
15-19 |
8% |
5% |
|
20-24 |
12% |
7% |
|
25-29 |
17% |
8% |
|
30-34 |
18% |
9% |
|
35-39 |
16% |
9% |
|
40-49 |
18% |
18% |
|
50+ |
11% |
45% |
Nationwide reach
No need to focus on one specific city or province of Hong Kong. With TGM's mobile panel, you can interview people from everywhere in Hong Kong; which means a better sampling plan, better representation and better data extrapolation for your quantitative research analysis, or qualitative research projects.
Cost
Because surveys are self-administrated, your fieldwork costs are much lower. You can do agile research, more often, with a bigger sample size fitting your needs.
Speed
Using mobile and online technology, you can reach thousands of respondents at a glance to fill in your survey in hours and fulfill your quotas.
Sample quality
Lower costs should not be impacting the quality of your online surveys. At TGM Research, we take data quality very seriously with one centralized and standardized strict procedure for panel recruitment, panel management, and quality checks during the whole market research survey.
We use our unique digital fingerprinting technology and logical tests to measure engagement and trust for each of the respondents who will fill in your online surveys.
Respondent experience
Participants are the fuel of our industry. At TGM, not only do we think mobile first for respondents, but we also design optimized and fun studies for our panelists.
Thanks to our generous reward scheme that truly rewards respondents for their time and efforts, TGM is one of the fast-growing online research companies globally with the highest response rates and satisfaction scores.
We offer multiple options in terms of rewards redemption: by PayPal, GCodes®, in cash, as mobile top-ups, using Transferwise, wire transfer or through online vouchers
Different types of market research available
With our market research panel in Hong Kong, you can conduct both quantitative research and qualitative market research projects - including popular consumer market research surveys, as well as more specialized (healthcare research, retail research, technology research, social research services and other)
TGM Research panel page: TGM Panel Hong Kong
Looking for a high-quality online panel provider for your consumer, or business to business market research project?
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
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