We collect multiple profiling datapoints from our panelists covering various subjects, including general demographics, family and household information, lifestyle choices, product ownership, transportation preferences, financial services, healthcare details, and more.
| Category: | Profiling information: |
|---|---|
| General demographics: | age, gender, geographic region, income range, level of education, occupation, marital status, size of the household, and the number and genders of children in the household, along with their ages. |
| Transportation and mobility: | vehicle ownership status, brand of car owned, age of the car, and whether the car was bought new or used. |
| Technology: | smartphone ownership, brand of phone used, social networks, Internet usage, etc. |
| Family and Household: | ownership of domestic appliances, the decision-making process for purchases, and home ownership status |
| Travel: | travel habits, preferred modes of transportation, frequency of travel, the nature of travel, and the allocated travel budget |
| Financial services: | utilization of financial services, the number and types of bank accounts held, and the use of credit and debit cards. |
| Occupational: | employment status, job profile, professional role, industry of employment, and the size of the company |
This list is not comprehensive since profiling questions for each category are regularly updated. This enables us to quickly adapt to specific client requests and save valuable time for respondents. If you would like to know more, contact us.
