TGM Gambling and
Sports Betting Survey in Kenya

Are you looking for market research on the gambling industry in Kenya? TGM Global Gambling and Sports Betting Survey provide insights into gambling behavior and statistics worldwide. You can find information about gambling, well-known brands, and customer preferences in Kenya.

Betting customer statistic by Kenya
    • 63,8%
    • people in Kenya bet on sports in the past 12 months
    • 47,0%
    • people in Kenya attend sporting event bets placed online/through apps (e.g. football, horse racing)
    • 19,8%
    • people in Kenya participate in lottery/games of chance (e.g. Powerball, bingo)
    • 32,8%
    • people in Kenya join sporting event bets placed among friends (e.g. football, horse racing)

TGM Gambling and Sports Betting Report Overview in Kenya

TGM Sports Betting Report for Kenya is ideal for everyone, from casinos and sports betting companies to academics, who need to study demographics, lifestyles, or brand recognition among target consumers. Learn about how people in Kenya view gambling and sports betting. TGM Research, as usual, delivers market insights on this topic.

TGM Gambling and Sports Betting Report by Kenya

TGM Gambling and Sports Betting Insights in Kenya

TGM Gambling and
Sports Betting Survey in Kenya

Interactive report of the TGM Gambling and Sports Betting Survey in Kenya 2022.
Interesting? Download our Gambling and Sports Betting Insights Report in Kenya now! .

What is the incidence of betting on sports in Kenya?

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According to the results of the TGM Sports Betting Survey conducted in Kenya in October 2022 - 63,82% of the population was involved in sports betting activities within the last 12 months.

How often do people in Kenya typically bet on sports?

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"Based on the results of the TGM Global Sports Betting Survey, in Kenya the frequency of booking results of sports games was as follows:
- 35,99% bet on sports a few times a week;
- 3,53% bet on sports betting once a month;
- 16,04% bet on sports a few times a year or less."

What is the primary motivation for people in Kenya to bet on sports?

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According to the survey results, in Kenya, 65,2% of people who bet on sports are driven by the desire to "win money"; while 43,87% said they enjoy the excitement/experience of sports booking. Furthermore, participating in sports betting is also considered a factor which brings an additional element of fun for sports fans; 52,89% said they are more interested in watching/following a game after betting on results.

How are sports betting done by the people of Kenya? Is it an online or offline activity?

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In Kenya, sports booking takes place primarily over the internet. According to TGM's international survey results, 96,51% of sports fans who participate in sports betting do this primarily via the internet/mobile apps.

What is the leading sports booking platform brand for Kenya?

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According to the TGM Sports Betting Survey, respondents from Kenya pointed at SportPesa as the sports betting platform that comes to mind first when they think of sports booking.

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Data on different segments of audiences

Data comparing gambling audiences in Kenya to assist you in understanding how people engage in and interact with gambling and sports betting activities.

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Worldwide gambling and Sports betting survey

The results of the largest independent gambling and sports betting market research in Kenya, over 28,800+ persons from 44 countries were polled regarding their gambling habits and frequency.

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Popular gambling and Sports betting brands

The Kenya's most popular gambling and sports betting brands and player preferences can help you discover what resonates and appeals to specific target audiences.

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Customizable and downloadable report

Extensive data appendices to support our research's findings and insights, TGM Global Gambling and Sports Betting Report, which is customized and can be downloaded, explain behaviors and gives detailed information.

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TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE