Are you looking for market research on the gambling industry in Kenya? TGM Global Gambling and Sports Betting Survey provide insights into gambling behavior and statistics worldwide. You can find information about gambling, well-known brands, and customer preferences in Kenya.
TGM Sports Betting Report for Kenya is ideal for everyone, from casinos and sports betting companies to academics, who need to study demographics, lifestyles, or brand recognition among target consumers. Learn about how people in Kenya view gambling and sports betting. TGM Research, as usual, delivers market insights on this topic.
What is the incidence of betting on sports in Kenya?
According to the results of the TGM Sports Betting Survey conducted in Kenya in October 2022 - 63,82% of the population was involved in sports betting activities within the last 12 months.
How often do people in Kenya typically bet on sports?
"Based on the results of the TGM Global Sports Betting Survey, in Kenya the frequency of booking results of sports games was as follows:
- 35,99% bet on sports a few times a week;
- 3,53% bet on sports betting once a month;
- 16,04% bet on sports a few times a year or less."
What is the primary motivation for people in Kenya to bet on sports?
According to the survey results, in Kenya, 65,2% of people who bet on sports are driven by the desire to "win money"; while 43,87% said they enjoy the excitement/experience of sports booking. Furthermore, participating in sports betting is also considered a factor which brings an additional element of fun for sports fans; 52,89% said they are more interested in watching/following a game after betting on results.
How are sports betting done by the people of Kenya? Is it an online or offline activity?
In Kenya, sports booking takes place primarily over the internet. According to TGM's international survey results, 96,51% of sports fans who participate in sports betting do this primarily via the internet/mobile apps.
What is the leading sports booking platform brand for Kenya?
According to the TGM Sports Betting Survey, respondents from Kenya pointed at SportPesa as the sports betting platform that comes to mind first when they think of sports booking.
Data comparing gambling audiences in Kenya to assist you in understanding how people engage in and interact with gambling and sports betting activities.
The results of the largest independent gambling and sports betting market research in Kenya, over 28,800+ persons from 44 countries were polled regarding their gambling habits and frequency.
The Kenya's most popular gambling and sports betting brands and player preferences can help you discover what resonates and appeals to specific target audiences.
Extensive data appendices to support our research's findings and insights, TGM Global Gambling and Sports Betting Report, which is customized and can be downloaded, explain behaviors and gives detailed information.