Do you need market research on the gambling industry? TGM Global Gambling and Sports Betting Survey provide insights into gambling behavior and statistics worldwide. Obtain information about gambling, well-known brands, and customer preferences.
Almost one-third of the world's population gambles or participates in sports betting at some point in their lives. That number is also growing, owing primarily to the popularity and accessibility of online gambling services. As a result, we conducted an online survey to understand this subject better. We believe that everyone, from casinos, and sports betting companies to players, should have access to this valuable information. Doing so makes it feasible to determine whether consumers are gambling responsibly and whether industry procedures are improving. TGM Research, as always, strives to provide market insights on this topic.
The survey results are in, and we've gathered some insights that we thought you might find interesting!
What is the incidence of betting on sports in globally?
According to the results of the TGM International Sports Betting Survey conducted in 44 countries in October 2022 - 35,4% were involved in sports betting activities within the last 12 months.
How often do people worldwide bet on sports?
Based on the results of the TGM Global Sports Betting Survey, frequency in all the countries surveyed for people participating in sports booking was:
- 18,77% bet on sports a few times a week,
- 8,34% does sports betting once a month,
- 35,41% bet on sports a few times a year or less.
What is the core reason for people worldwide to bet on sports?
According to the survey results, 18,77% of people who bet on sports are driven by the desire to "win money"; while 8,34% said they enjoy the excitement/experience from the sports booking. Participating in sports betting is also considered a factor which brings an additional element of fun for the sports fans; 35,41% said they are more interested in watching/following a game after betting on results.
How do people worldwide participate in sports betting? Is this online or offline activity?
Sports booking takes place primarily over the internet. According to TGM's international survey results, sports fans who participate in sports betting, 80% do this primarily via the internet/mobile apps.
What is the strongest sports betting platform brand worldwide?
According to the TGM Sports Betting Survey, respondents globally pointed at BET365 as the sports betting platform that comes to mind first when thinking about sports booking.
Data comparing gambling audiences across regions is available to understand better how gambling audiences engage with and interact with sports betting and gambling activities.
The results of the largest independent gambling and sports betting survey, over [to confirm] people from [number] countries were polled regarding their gambling habits and frequency.
By studying the most popular gambling and sports betting brands and player preferences, you learn more about what resonates with and appeals to specific target audiences.
Extensive data appendices to support our research's findings and insights, TGM Global Gambling and Sports Betting Report, which is customized and can be downloaded, explain behaviors and gives detailed information.
Age: 18 - 24 (18%), 25 - 34 (27%), 35 - 44 (25%), 45 - 54 (19%), 55 - 64 (12%).
Country sample size: Argentina N=749, Australia N=645, Belgium N=587, Brazil N=693, Cameron N=705, Canada N=704, Colombia N=715, Costa Rica N=561, Croatia N=587, Denmark N=397, Ecuador N=692, Egypt N=659, France N=701, Germany N=661, Ghana N=769, Indonesia N=666, Italy N=716, Japan N=603, Kenya N=715, Mexico N=731, Morocco N=724, Netherlands N=585, Nigeria N=754, Pakistan N=628, Peru N=699, Philippines N=697, Poland N=825, Portugal N=727, Qatar N=163, Saudi Arabia N=660, Senegal N=452, Serbia N=583, South Africa N=774, South Korea N=473, Spain N=733, Switzerland N=458, Thailand N=612, Tunisia N=534, Turkey N=729, UAE N=662, UK N=760, Uruguay N=540, US N=754, Vietnam N=595, Wales N=469,
Results were weighted to take country population structure into account.
Reach global, think local – with our market research services and online panels, it is extremely possible.