TGM Global Gambling
and Sports Betting Survey
Gambling and Sports Betting Survey provide insights into gambling
behavior and statistics worldwide. Obtain information about gambling,
well-known brands, and customer preferences.
- people bet on sports in the past 12 months
- people attend sporting event bets placed online/through apps (e.g. football, horse racing)
- people participate in lottery/games of chance (e.g. Powerball, bingo)
- people join sporting event bets placed among friends (e.g. football, horse racing)
TGM Global Gambling and Sports Betting Report Overview
Almost one-third of the world's population gambles or participates in sports betting at some point in their lives. That number is also growing, owing primarily to the popularity and accessibility of online gambling services. As a result, we conducted an online survey to understand this subject better. We believe that everyone, from casinos, and sports betting companies to players, should have access to this valuable information. Doing so makes it feasible to determine whether consumers are gambling responsibly and whether industry procedures are improving. TGM Research, as always, strives to provide market insights on this topic.
TGM Gambling and Sports Betting Insights
TGM Gambling and
Sports Betting Survey
Interesting? Download our Gambling and Sports Betting Insights Report now! .
TGM Gambling and Sports Betting Insights
Selected Insights from the survey:
The survey results are in, and we've gathered some insights that we thought you might find interesting!
What is the incidence of betting on sports in globally?
According to the results of the TGM International Sports Betting Survey conducted in 44 countries in October 2022 - 35,4% were involved in sports betting activities within the last 12 months.
How often do people worldwide bet on sports?
Based on the results of the TGM Global Sports Betting Survey, frequency in all the countries surveyed for people participating in sports booking was:
- 18,77% bet on sports a few times a week,
- 8,34% does sports betting once a month,
- 35,41% bet on sports a few times a year or less.
What is the core reason for people worldwide to bet on sports?
According to the survey results, 18,77% of people who bet on sports are driven by the desire to "win money"; while 8,34% said they enjoy the excitement/experience from the sports booking. Participating in sports betting is also considered a factor which brings an additional element of fun for the sports fans; 35,41% said they are more interested in watching/following a game after betting on results.
How do people worldwide participate in sports betting? Is this online or offline activity?
Sports booking takes place primarily over the internet. According to TGM's international survey results, sports fans who participate in sports betting, 80% do this primarily via the internet/mobile apps.
What is the strongest sports betting platform brand worldwide?
According to the TGM Sports Betting Survey, respondents globally pointed at BET365 as the sports betting platform that comes to mind first when thinking about sports booking.
Data on different segments of audiences
Data comparing gambling audiences across regions is available to understand better how gambling audiences engage with and interact with sports betting and gambling activities.
Worldwide gambling and Sports betting survey
The results of the largest independent gambling and sports betting survey, over 28,800+ people from 44 countries were polled regarding their gambling habits and frequency.
Popular gambling and Sports betting brands
By studying the most popular gambling and sports betting brands and player preferences, you learn more about what resonates with and appeals to specific target audiences.
Customizable and downloadable report
Extensive data appendices to support our research's findings and insights, TGM Global Gambling and Sports Betting Report, which is customized and can be downloaded, explain behaviors and gives detailed information.
The results are analysed amongst those who gamble or participate in sports betting.
Age: 18 - 24 (18%), 25 - 34 (27%), 35 - 44 (25%), 45 - 54 (19%), 55 - 64 (12%).
Country sample size: Argentina N=749, Australia N=645, Belgium N=587, Brazil N=693, Cameron N=705, Canada N=704, Colombia N=715, Costa Rica N=561, Croatia N=587, Denmark N=397, Ecuador N=692, Egypt N=659, France N=701, Germany N=661, Ghana N=769, Indonesia N=666, Italy N=716, Japan N=603, Kenya N=715, Mexico N=731, Morocco N=724, Netherlands N=585, Nigeria N=754, Pakistan N=628, Peru N=699, Philippines N=697, Poland N=825, Portugal N=727, Qatar N=163, Saudi Arabia N=660, Senegal N=452, Serbia N=583, South Africa N=774, South Korea N=473, Spain N=733, Switzerland N=458, Thailand N=612, Tunisia N=534, Turkey N=729, UAE N=662, UK N=760, Uruguay N=540, US N=754, Vietnam N=595, Wales N=469,
Results were weighted to take country population structure into account.
We discuss gambling on our website solely for editorial purposes. We do not participate in or encourage gambling. We also make no claim to understand the local laws governing sports betting in our readers' jurisdictions. All visitors to our website must conduct their own research into local laws in their respective countries.
We are a market research firm that only provides information for educational purposes. Readers should be aware that they are solely responsible for their betting choices. We oppose gambling and betting.
TGM Research is not responsible for our readers' actions after they leave our site. Our sports betting data is only provided for editorial purposes. By visiting our website, you agree that TGM Research will not be held liable for your gambling/betting decisions or any losses that may result from those decisions and activities after you leave our site.