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TGM Gambling and
Sports Betting Survey in Belgium 2022

Are you looking for market research on the gambling industry in Belgium? TGM Global Gambling and Sports Betting Survey provide insights into gambling behavior and statistics worldwide. You can find information about gambling, well-known brands, and customer preferences in Belgium.

Online Sports Betting and Gambling market analysis in Belgium
  • 23,7%
  • people in Belgium bet on sports in the past 12 months
  • 12,1%
  • people in Belgium attend sporting event bets placed online/through apps (e.g. football, horse racing)
  • 21,4%
  • people in Belgium participate in lottery/games of chance (e.g. Powerball, bingo)
  • 9,9%
  • people in Belgium join sporting event bets placed among friends (e.g. football, horse racing)

TGM 2022 Gambling and Sports Betting Report Overview in Belgium

TGM Sports Betting Report for Belgium is ideal for everyone, from casinos and sports betting companies to academics, who need to study demographics, lifestyles, or brand recognition among target consumers. Learn about how people in Belgium view gambling and sports betting. TGM Research, as usual, delivers market insights on this topic.

TGM Gambling and Sports Betting Report by Belgium
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What is the incidence of betting on sports in Belgium?

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According to the results of the TGM Sports Betting Survey conducted in Belgium in October 2022 - 23,71% of the population was involved in sports betting activities within the last 12 months.

How often do people in Belgium typically bet on sports?

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"Based on the results of the TGM Global Sports Betting Survey, in Belgium the frequency of booking results of sports games was as follows:
- 11,32% bet on sports a few times a week;
- 9,67% bet on sports betting once a month;
- 47,33% bet on sports a few times a year or less."

What is the primary motivation for people in Belgium to bet on sports?

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According to the survey results, in Belgium, 41,32% of people who bet on sports are driven by the desire to "win money"; while 27,41% said they enjoy the excitement/experience of sports booking. Furthermore, participating in sports betting is also considered a factor which brings an additional element of fun for sports fans; 21,74% said they are more interested in watching/following a game after betting on results.

How are sports betting done by the people of Belgium? Is it an online or offline activity?

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In Belgium, sports booking takes place primarily over the internet. According to TGM's international survey results, 80,92% of sports fans who participate in sports betting do this primarily via the internet/mobile apps.

What is the leading sports booking platform brand for Belgium?

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According to the TGM Sports Betting Survey, respondents from Belgium pointed at Unibet as the sports betting platform that comes to mind first when they think of sports booking.

About the report

What Makes the TGM Belgium Gambling and Sports Betting Report Insightful

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Data on different segments of audiences

Data comparing gambling audiences in Belgium to assist you in understanding how people engage in and interact with gambling and sports betting activities.

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Worldwide gambling and Sports betting survey

The results of the largest independent gambling and sports betting market research in Belgium, over 28,800+ persons from 44 countries were polled regarding their gambling habits and frequency.

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Popular gambling and Sports betting brands

The Belgium's most popular gambling and sports betting brands and player preferences can help you discover what resonates and appeals to specific target audiences.

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Country-Specific Reports for In-Depth Analysis

With over 4,800 downloads worldwide and still growing, the TGM Gambling and Sports Betting Report provides valuable, trustworthy data designed to cater to diverse needs within the industry.

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