TGM Gambling and
Sports Betting Survey in Australia

Are you looking for market research on the gambling industry in Australia? TGM Global Gambling and Sports Betting Survey provide insights into gambling behavior and statistics worldwide. You can find information about gambling, well-known brands, and customer preferences in Australia.

Sports Betting and Gambling market report in Australia
    • 43,4%
    • people in Australia bet on sports in the past 12 months
    • 28,0%
    • people in Australia attend sporting event bets placed online/through apps (e.g. football, horse racing)
    • 34,8%
    • people in Australia participate in lottery/games of chance (e.g. Powerball, bingo)
    • 21,0%
    • people in Australia join sporting event bets placed among friends (e.g. football, horse racing)
TGM Gambling and Sports Betting Report Overview in Australia

TGM Sports Betting Report for Australia is ideal for everyone, from casinos and sports betting companies to academics, who need to study demographics, lifestyles, or brand recognition among target consumers. Learn about how people in Australia view gambling and sports betting. TGM Research, as usual, delivers market insights on this topic.

TGM Gambling and Sports Betting Report by Australia

TGM Gambling and Sports Betting Insights in Australia

TGM Gambling and
Sports Betting Survey in Australia

Interactive report of the TGM Gambling and Sports Betting Survey in Australia 2022.
Interesting? Download our Gambling and Sports Betting Insights Report in Australia now! .

What is the incidence of betting on sports in Australia?

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According to the results of the TGM Sports Betting Survey conducted in Australia in October 2022 - 43,42% of the population was involved in sports betting activities within the last 12 months.

How often do people in Australia typically bet on sports?

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"Based on the results of the TGM Global Sports Betting Survey, in Australia the frequency of booking results of sports games was as follows:
- 14,84% bet on sports a few times a week;
- 4,53% bet on sports betting once a month;
- 45,88% bet on sports a few times a year or less."

What is the primary motivation for people in Australia to bet on sports?

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According to the survey results, in Australia, 40,14% of people who bet on sports are driven by the desire to "win money"; while 29,93% said they enjoy the excitement/experience of sports booking. Furthermore, participating in sports betting is also considered a factor which brings an additional element of fun for sports fans; 28,39% said they are more interested in watching/following a game after betting on results.

How are sports betting done by the people of Australia? Is it an online or offline activity?

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In Australia, sports booking takes place primarily over the internet. According to TGM's international survey results, 77,51% of sports fans who participate in sports betting do this primarily via the internet/mobile apps.

What is the leading sports booking platform brand for Australia?

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In According to the TGM Sports Betting Survey, respondents from Australia pointed at Sportsbet as the sports betting platform that comes to mind first when they think of sports booking.

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Data on different segments of audiences

Data comparing gambling audiences in Australia to assist you in understanding how people engage in and interact with gambling and sports betting activities.

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Worldwide gambling and Sports betting survey

The results of the largest independent gambling and sports betting market research in Australia, over 28,800+ persons from 44 countries were polled regarding their gambling habits and frequency.

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Popular gambling and Sports betting brands

The Australia's most popular gambling and sports betting brands and player preferences can help you discover what resonates and appeals to specific target audiences.

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Customizable and downloadable report

Extensive data appendices to support our research's findings and insights, TGM Global Gambling and Sports Betting Report, which is customized and can be downloaded, explain behaviors and gives detailed information.

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TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE