DW Akademie’s ultimate goal is to advocate for human rights, freedom of speech without discrimination, and the accessibility to independent sources of information. One of the programs run by DW focused on Media and Information Literacy (MIL) - the skills ordinary people need to be able to understand and effectively use media and information sources, as well as their own media. The study was especially essential to DW as disinformation is becoming more accessible, and the ability to evaluate the “trustworthiness” of information is an important skill to thrive in this information age.
The key was to measure an indicator that proves selected participants in MIL modules are significantly more resilient toward COVID-19 related false information than a control group.
Determining whether there has been a success in any MIL efforts is through proper research and evaluation. Measurement included items such as:
How confident are you about your ability to judge the quality of sources when you get messages about the news?
Combatting fake news and conspiracy theories is everyone’s responsibility.
Now tell us how strongly you agree with the following statement: "I trust the person or company that has written the post".
For this reason, DW contacted TGM Research to receive support with study design and data collection.
The final conversion for the people completing all parts successfully has been ~15%; this means TGM Research recruited ~2,000 participants for the pre-test to guarantee a sample of n=300 participants at the end with the requested quotas.
"Interaction with TGM Research team was goal-oriented and helpful, communication was always prompt and constructive, and the end results were fully in line with our expectations. Thanks for an altogether pleasurable experience!"