50% of Polish shoppers have chosen to make in-store purchases to indulge their mothers on Mother's Day, TGM Research survey reveals

SINGAPORE, 2nd May 2023 – Amidst the chaos of our fast-paced lives, there is one day we dedicate to honoring the selfless love and sacrifices of the most important women in our lives - our mothers. As we approach this special day, TGM Research, a global, technology-driven market research company, has officially released the heartfelt results of TGM Mother’s Day Insights 2023 that sought to uncover the true essence of this celebration.

The bond between a mother and a child is a special one, an unbreakable connection that transcends time and distance. Despite not being a national holiday, this year, 63% of Polish surveyed will celebrate Mother's Day with their beloved mothers.

Summarized below are key insights from TGM Mother’s Day Insights 2023:

According to the TGM Mother's Day Insights 2023, a notable proportion of shoppers in Poland are demonstrating a proactive approach to Mother's Day preparations. Specifically, 34% of Polish are intending to commence their shopping activities for this significant occasion two to three days prior to the actual event.

Be it a captivating bouquet of flowers, a poignant card, or a meaningful present, these shoppers recognize the importance of investing time and effort to carefully peruse offline and online channels, to identify the ideal item that will convey their love and appreciation to their beloved mothers in the most thoughtful and profound manner.

Among all the countries surveyed, Poland stands out as a nation that highly values its timeless ways of celebration. Our latest research on Mother's Day gift-giving reveals that the Polish population has a penchant for classic gifts, with 58% opting for flowers and greeting cards to show their appreciation for their mothers.

In a close second place, beauty, and personal care items, including cosmetics, have emerged as another popular gift category, with 54% of respondents selecting this as their preferred choice.

This year, 50% of Polish shoppers prefer offline channels for purchasing Mother's Day gifts, indicating the enduring importance of physical shopping experiences and the sense of connection it provides. Despite the growing dominance of digital marketplaces, the emotional connection that comes from personally interacting with products remains a significant factor for Polish consumers.

The inclination of Polish people to invest emotions in gift-giving is further reflected in their preference for shopping centers as the prime destination for purchasing Mother's Day gifts, accounting for 63%. “These centers offer an extensive range of stores, diverse product offerings, and high-quality brands, which provide an optimal environment for individuals to engage with the gift-giving process.” said Greg Laski, CEO of TGM Research.

Our survey reveals that when it comes to Mother's Day, Merci is the brand that has become synonymous with the occasion in Poland.

The full report is available here.