50% of Polish shoppers have chosen to make in-store purchases to indulge their mothers on Mother's Day, TGM Research survey reveals

In Poland, Mother's Day is celebrated annually on May 26th, irrespective of whether it falls on a weekday or weekend. This family holiday holds great importance in Polish culture, with children often taking the time to prepare thoughtful gifts for their mothers.

According to TGM Mother's Day Insights 2023, 34% of Polish respondents will make it a priority 2-3 days prior to Mother's Day to find the perfect gift for their mother and furthermore revealing that they prefer to shop offline rather than online (50%).

🔑 Learn about the key spending moments for the Polish market during Mother's Day this year. How to maximise these opportunities for your business?

💡 Discover now with TGM's latest Mother's Day Insights 2023