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Merry Christmas, Merry Getaways

According to TGM Global Christmas Consumer Report 2022, 30% of respondents worldwide are planning to travel during this holiday.

Merry Christmas, Merry Getaways

At an initial glance, journeying during the Christmas season provides an excellent opportunity for strengthening family and close connections through diverse shared experiences. The twinkling lights, festive markets, and cultural celebrations create an enchanting atmosphere that adds an extra layer of wonder to the travel experience. However, it's important to balance the excitement of travel with consideration for the ongoing pandemic situation, ensuring that safety remains a top priority while making the most of this special time of year.

A Look at Travel Intention this Christmas

Based on the TGM Global Christmas Consumers Report 2022 , around 60% of respondents no longer see Covid as a barrier to their holiday celebrations. This change suggests that people are feeling more at ease while enjoying Christmas, whether by cherishing cozy moments at home with family or going on trips.
As Covid-related travel restrictions ease worldwide, Christmas travel is making a comeback. A number of individuals are now considering the possibility of holiday trips. This suggests a growing confidence in traveling and celebrating. However, it's important to note that some individuals still approach holiday travel cautiously, mindful of the ongoing situation of the epidemic.

Particularly, in the spirit of the season, around 30% of participants have set their sights on holiday travels. This preference is particularly pronounced in Africa, where an impressive half of those surveyed are opting for Christmas getaways. Conversely, regions such as Latin America, Europe, and the USA show a lower inclination for festive trips, with a majority of respondents choosing to enjoy their Christmas holidays within the comfort of their homes.

Domestic Hometown Visits Dominate Christmas Journeys

As the season is primarily centered around gatherings and festivities, individuals typically make thorough arrangements for their days off leading up to the key celebrations.
According to the findings, a significant majority of global respondents, accounting for over 33%, embark on their holiday journey 2 to 3 days before Christmas. Interestingly, a prevailing trend reveals that these trips frequently extend for a span of approximately 3 to 7 days, as highlighted by about 36% of participants. Notably, a distinct subgroup, about 24% of travelers, opt for a slightly delayed start, either one day before Christmas or on the first day of the holiday itself.

Furthermore, the results also unveil that a considerable 64% of individuals who opt for holiday travel during the Christmas period are inclined towards domestic journeys, with a notable preference for visiting their hometowns or family residences. Besides, the festive season of this seems to witness a departure from the trend of international travel, as only a mere 5% of respondents chose this option. This shift in travel choices reflects the prevailing influence of the ongoing circumstances on people's holiday plans.

Cars Take the Holiday Travel Lead

With Christmas falling on a weekend this year, it's poised to usher in a heightened festive atmosphere that might significantly augment the flow of traffic. Anticipating this, choosing the means of travel becomes a pivotal consideration, particularly at bustling transportation hubs like airports and stations. Among the diverse options available, the convenience and flexibility offered by personal vehicles come to the forefront, emerging as the go-to choice for the majority of people gearing up for Christmas journeys.

This trend is underscored by a striking 61% of respondents worldwide who are inclined towards car travel as their preferred mode of transportation for the season. This preference takes on an even more substantial shape in the United States, where an impressive 71% of respondents have opted for the convenience and familiarity of cars as their primary mode of transportation during this festive period. Following cars, both planes and buses stand at a comparative 22% each in terms of travel choices.

As the leading online data collection agency, TGM Research conducted multiple market research projects across the regions. To learn more about other recent projects we did in your desired country and our expertise, please contact us.

Uncover the latest trends on Christmas with our findings!

To you and your family!