TGM GLOBAL CHRISTMAS CONSUMER REPORT 2022
Home for the Holidays: Family, Traditions, and Time Together
As snowflakes gently fall and lights twinkle softly, the holiday season arrives, carrying with it an enchanting aura. It's a special time that reminds us to focus on what truly holds significance: the warm embrace of our dear ones.
In a world often bustling with busy schedules and digital distractions, Christmas brings a heartening reminder of the importance of family. TGM Global Christmas Survey 2022 resonates powerfully with this sentiment, reavealing that a staggering 90% of people from around the world find the heart of this season not in extravagant gifts, but in the simple joy of spending time with family. It's as if the twinkling lights and festive melodies serve as a magnet, drawing people back to each other, allowing for conversations that linger, laughter that dances, and embraces that carry the weight of the year's unspoken sentiments.
The magic of Christmas isn't solely confined to grand festivities; it thrives in the little acts that bring comfort and joy. TGM Global Christmas Survey 2022 shows that 66% of individuals take part in the heartwarming tradition of decorating their Christmas tree. As each ornament finds its place, it's a subtle nod to the memories held within and a reflection of the unique stories that shape each family. Similarly, 64% of celebrants engage in the age-old ritual of tidying up their living spaces. The act of cleaning, seemingly mundane, becomes a metaphor for clearing away the cobwebs of the year, making space for new memories to be woven.
Amidst the gentle glow of candlelight and the soft hush of snowfall outside, some traditions stand out as perennial favorites. A remarkable 90% of individuals have chosen the feast at the heart of Christmas as their favorite tradition—a time when culinary delights become more than just sustenance. It's the anticipation of grandma's secret recipe, the warmth of the kitchen bustling with laughter, and the joy of setting the table for loved ones. Here, at this communal table, stories are shared, laughter reverberates, and bonds are forged or reaffirmed.
Meanwhile, for a remarkable 83% of those surveyed, the allure of the season lies in its precious gift of respite from the bustling routines of daily life. Within these moments, the hands of the clock seem to slow down, allowing us to fully immerse ourselves in the present. The sense of urgency fades, and we are reminded, once again, of the beauty of being present – present with our loved ones, present with ourselves.
