TGM TRENDS PULSE
Rising prices is the primary concern among all age groups and gender in Hungary, according to TGM Research
TGM Consumer Sentiment Survey in Hungary 2024
Global Welfare and Job Security: Different concerns across different generations
Despite sharing the same primary concern over rising prices, each age group harbor distinct concerns of their own. In Hungary, the middle (36-55) and the older age group (56-75) are mostly concerned with global conflicts, with a significant 16% and 22% respectively expressing this worry, while younger adults aged 18-35 are primarily focused on job security, standing at 17%. The issues of war and unemployment resonate across all age groups and genders, underlining the pervasive anxieties stemming from recent economic uncertainties. As such, these concerns are unlikely to diminish until there is significant progress in addressing underlying economic instabilities and global conflicts.
Inflation Anxiety: 47% altered lifestyle, 61% plan to cut spending
Interestingly, the burden of escalating costs weighs most heavily on the older age groups, with individuals aged 56-75 feeling the economic strain acutely at 84%. In contrast, while not impervious to the issue, young adults aged 18-35 seem to regard it with less urgency at 72%.
Embracing ‘Buy Now, Pay Later’ service
Pessimism Casts a Shadow on the Future
Methodology
- Market studied: Hungary
- Sample: N=1,002
- Targeted Audience: General Population