Using online surveys to enter assess the potential and the communication strategy for the new geography
Recognizing this change in consumer behavior, a reputable Polish sportswear brand has decided to expand its presence and introduce its clothing to the Hungarian market. To fully evaluate the potential of the Hungarian market for its products, the brand has sought the expertise of TGM's team.
The results enabled us to recognize the patterns of behavior and attitudes towards sports, health, and self-care among Hungarian females living in big cities and to conduct a thorough assessment of the brand's products. Overall, it helped to develop the most suitable marketing and sales strategy for the company.
We hope you have found this short case study useful.
If you have any further questions about how best to set up your online research study in Asia or Africa, please don’t hesitate to get in touch with us.