According to ecommerceDB, a partner of Statista, Hungary ranks as the 57th largest eCommerce market, projected to generate a revenue of US$2,444.9 million by 2023. Notably, the Hungarian Fashion eCommerce sector is expected to hold a significant share of 16.2% in the country's overall eCommerce market, with further growth anticipated in the coming years. This indicates the potential and promising future of online fashion retail in Hungary.
Embracing the shifting tides of consumer behaviors, a renowned Polish sportswear brand has set its sights on conquering the Hungarian market and making its clothing known. Understanding the need to gauge the full potential of this new frontier, the brand has enlisted the expertise of TGM's team, eager to uncover the opportunities that lie ahead.
Market studied: Hungary
Research method: U&A, concept testing
Sample size: 1,000
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