Unlocking the Potential of the Hungarian Sports Clothing Market
Project background
According to ecommerceDB, a partner of Statista, Hungary ranks as the 57th largest eCommerce market, projected to generate a revenue of US$2,444.9 million by 2023. Notably, the Hungarian Fashion eCommerce sector is expected to hold a significant share of 16.2% in the country's overall eCommerce market, with further growth anticipated in the coming years. This indicates the potential and promising future of online fashion retail in Hungary.
Embracing the shifting tides of consumer behaviors, a renowned Polish sportswear brand has set its sights on conquering the Hungarian market and making its clothing known. Understanding the need to gauge the full potential of this new frontier, the brand has enlisted the expertise of TGM's team, eager to uncover the opportunities that lie ahead.

Challenges
Methodology
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Market studied: Hungary
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Research method: U&A, concept testing
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Sample size: 1,000
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Services provided:Questionnaire | DG DevelopmentLocalization | TranslationData collectionData cleaning & processingReporting

Outcome
The results of the study unveiled valuable insights into the behavioral patterns and attitudes of urban-dwelling Hungarian females towards sports, health, and self-care. These findings served as a foundation for conducting a meticulous evaluation of the brand's product offerings, ensuring alignment with the identified consumer demands. Ultimately, this collaborative effort culminated in the development of a tailored marketing and sales strategy that is well attuned to the company's objectives.