Social Listening
Business context & TGM Solution
Tracking and "listening" to what people are saying about you or your brand on the media, the Internet and other social networks is a market research technique that uses online public conversations to gauge public opinion; we call this social listening. Using different social listening tools, you can get a general opinion on a product or brand, test the impact of a promotional campaign, as well as going deeper to identify and segment customer categories with different needs from each other.
In this age of information, the media and social media networks have become a reality that each company or brand must take into account moving forward. Powerful tools have been made available to you so that you can obtain the internet’s big data and analyze the perceptions or feelings toward your company. Using the social listening tool makes the dreadful navigation through the huge amount of raw data that is available and collecting only that which is relevant a much simpler process. Monitoring social media (Facebook, Twitter, Instagram, Tiktok) and other sources of social buzz lets you pick up on perceptions that you would not get using a survey; this is because they are real and expressed in a natural context by actual users.
We can use Social Listening when entering the market without knowing much about it. In this scenario, it can be part of a larger Desk Research, providing a picture of the market situation your company may find itself. If your brand is already active in other areas, Social listening and media monitoring can be used to check if there is brand awareness in the new target group – if there are any brand mentions and in what context.
Social Listening is especially useful when there is a need to collect data about sensitive topics. When dealing with certain topics revolving around matters that are usually approached delicately, such as health, finance, parenting, relationships, alcohol, etc., respondents will often avoid disclosing their full opinions and experiences on traditional surveys. Social listening covers everything that users publish on the internet, including opinions posted incognito, granting you access to a wealth of material not available any other way.
When there is a need to assess the emotions stemming from the issues raised by consumers, Social Listening is the tool to use. This tool is particularly important if one is managing marketing campaigns or dealing with an image crisis. Since image crises often break out when customers post a negative opinion online, continuously monitoring media and social media becomes an essential step to effectively conduct real-time marketing and staying aware of how your brand is performing at all times.
When it comes to influencing the social buzz surrounding a brand, an important aspect from the brand marketing point of view is to identify influencers by social media monitoring. Using social listening data, you can find out who influences the opinion about your brand.
Not only do our Social Listening tools collect data, but they also analyze it. The analysis process consists of reading emotional sentiment, categorization of keywords and their indexation. So, if you find yourself overwhelmed by your own data (such as the data you have from your own social media) and you wish to have something that would help you cope, Social Listening is the right tool for you.
Knowledge hidden in social media
In this age of information, the media and social media networks have become a reality that each company or brand must take into account moving forward. Powerful tools have been made available to you so that you can obtain the internet’s big data and analyze the perceptions or feelings toward your company. Using the social listening tool makes the dreadful navigation through the huge amount of raw data that is available and collecting only that which is relevant a much simpler process. Monitoring social media (Facebook, Twitter, Instagram, Tiktok) and other sources of social buzz lets you pick up on perceptions that you would not get using a survey; this is because they are real and expressed in a natural context by actual users.
Social listening as a strategic tool of market entry
We can use Social Listening when entering the market without knowing much about it. In this scenario, it can be part of a larger Desk Research, providing a picture of the market situation your company may find itself. If your brand is already active in other areas, Social listening and media monitoring can be used to check if there is brand awareness in the new target group – if there are any brand mentions and in what context.
Knowledge about sensitive topics gathered on thematic groups
Social Listening is especially useful when there is a need to collect data about sensitive topics. When dealing with certain topics revolving around matters that are usually approached delicately, such as health, finance, parenting, relationships, alcohol, etc., respondents will often avoid disclosing their full opinions and experiences on traditional surveys. Social listening covers everything that users publish on the internet, including opinions posted incognito, granting you access to a wealth of material not available any other way.
Access to real brand reception, especially in an image crisis
When there is a need to assess the emotions stemming from the issues raised by consumers, Social Listening is the tool to use. This tool is particularly important if one is managing marketing campaigns or dealing with an image crisis. Since image crises often break out when customers post a negative opinion online, continuously monitoring media and social media becomes an essential step to effectively conduct real-time marketing and staying aware of how your brand is performing at all times.
Finding influencers within fans and customers
When it comes to influencing the social buzz surrounding a brand, an important aspect from the brand marketing point of view is to identify influencers by social media monitoring. Using social listening data, you can find out who influences the opinion about your brand.
Social listening as a strong analysis tool
Not only do our Social Listening tools collect data, but they also analyze it. The analysis process consists of reading emotional sentiment, categorization of keywords and their indexation. So, if you find yourself overwhelmed by your own data (such as the data you have from your own social media) and you wish to have something that would help you cope, Social Listening is the right tool for you.
Why work with TGM Research on Social Listening?
Our dedicated team will guide you through all steps of your Social Listening project to provide full consultancy and understanding of the local specificities and ensure that the same methodology will apply. Our consultants will also support you with analytics and explain the need for using particular social listening tools.
We use a variety of qualitative and quantitative tools to research ideas, processes, services and products, thanks to which we learn about what your customers think regarding your situation on a deep level. Depending on your needs, we will propose the most effective research tools and methods as well as methods of processing the Social Listening research results.
Our long multi-national experience allows us to support businesses from different parts of the world, including APAC and MENA regions. We have a well-developed network of employees from all over the world, granting us an understanding of the local specificity, which is especially important in the case of social projects.
Social Listening with TGM is not just a product; it is a game-changing solution that grants you access to one integrated global audience. Our consultants, located in different time zones, will coordinate all aspects of your project with agility. You will have experts with decades of experience at your disposal, providing you with a fast turnaround.
We understand that time is crucial for any business, especially when there is a brand crisis. Whether you need to test several versions of a wireframe, prototype, do quick card sorting and gather quick feedback, our team members, located in different time zones, will always be available to help you.
Thanks to the affordability of our recruitment services, you can increase the number of iterations with the same Social Listening research budget and proceed with agile sprints when going through your media and social media monitoring. We also propose a bundle of credits for even higher economies of scales, to simplify your invoicing process and increase process turnaround.