TGM Research helped us collect data from key markets we were planning to enter. Customer service and responsiveness was phenomenal. TGM assisted with many aspects of the project and duly guided the team through to fine-tune the research design and questionnaire. We are totally satisfied with the final outcome and overall quality of the data provided as a result of survey. We are particularly thankful to Giorgios Chantzis' for his care, support and agility.
We’ve been working with TGM for three years now, and I’ve always been impressed by their outstanding professionalism. Every project is delivered at the highest level, on time and within budget. What we particularly value is their readiness to take on unconventional assignments. And last but certainly not least – the team: highly professional, collaborative, and a real pleasure to work with.
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Build Your Brand To Last
Understand the health of your brand
Develop your brand positioning strategy
Test messaging and ensure fit with the brand
Ensure that you’re occupying a unique spot in the market
Track your brand over time
BRAND HEALTH
MAKE SURE YOU’VE DESIGNED AND EXECUTING YOUR BRAND TO MAXIMIZE SUCCESS NOW AND INTO THE FUTURE.
Measure how your brand is performing on awareness and usage metrics. Our brand health insights can help you understand your brand's performance and it's future potential. Assess brand vitality and fit for future, test brand equity, expected relevance, consideration and recommendation potential.
Measure how your brand is performing on awareness and usage metrics. Our brand health insights can help you understand your brand's performance and it's future potential. Assess brand vitality and fit for future, test brand equity, expected relevance, consideration and recommendation potential.
BRAND POSITIONING
DOES YOUR BRAND STAND OUT, IDENTIFIES ITSELF AND CONNECTS WITH CONSUMERS? ARE YOU TELLING A UNIQUE STORY? DO YOU DELIVER MESSAGES THAT LADDER UP?
Use our insights to understand how you position in the market today and build for tomorrow. Define, refine, or measure your brand positioning to make it last.
Use our insights to understand how you position in the market today and build for tomorrow. Define, refine, or measure your brand positioning to make it last.
BRAND TRACKING
THE MOST LOVED BRANDS HAVE BETTER AWARENESS AND RECOGNITION THAN THEIR COMPETITORS. THEY CAN ALSO CHARGE A PREMIUM. DO YOU TRACK YOUR PERFORMANCE?
We can help you measure your brand's performance, attitudes and awareness over time, longitudinal position in the market, and growth potential. Evaluate brand perception and performance over time. Understand when changes occur and react swiftly to address them or capitalize on them. Read our roadmap for migrating your brand tracker.
We can help you measure your brand's performance, attitudes and awareness over time, longitudinal position in the market, and growth potential. Evaluate brand perception and performance over time. Understand when changes occur and react swiftly to address them or capitalize on them. Read our roadmap for migrating your brand tracker.
COMMS PRE-TESTING
DEVELOP CONSUMER-CENTRIC CAMPAIGNS. FINE TUNE YOUR MESSAGE PRIOR TO LAUNCH TO CUT THROUGH.
Our unique, automated communications testing solution enables you to test claims, slogans and ads - with the audience of your choice so you could optimize your global or local campaigns. Test communications of all forms - video, ad creative, audio and more. Understand overall likability, messaging, call to action, and emotion to learn and decide based on measure how your ads will perform.
Our unique, automated communications testing solution enables you to test claims, slogans and ads - with the audience of your choice so you could optimize your global or local campaigns. Test communications of all forms - video, ad creative, audio and more. Understand overall likability, messaging, call to action, and emotion to learn and decide based on measure how your ads will perform.
COMMS POST-TESTING
DETERMINE THE EFFECTIVENESS OF YOUR MARKETING CAMPAIGNS TO BETTER INFORM YOUR FUTURE STRATEGY. ENSURE YOUR MESSAGING IS DELIVERING AS INTENDED.
Our unique, automated communications post-testing solution enables you to determine problem areas and use insights to optimize your future campaigns. Understand what elements of your campaign worked and which didn't. Evaluate performance against your target audience and gain control over your future success.
Our unique, automated communications post-testing solution enables you to determine problem areas and use insights to optimize your future campaigns. Understand what elements of your campaign worked and which didn't. Evaluate performance against your target audience and gain control over your future success.
