OUR PRODUCTS
Brand and Advertising Research

Unlock insight to power brand growth.

OUR PRODUCTS

Brand and Advertising Research

Unlock insight to power brand growth.

Do you know what brand messages resonate with your consumers? Do you stand out from the noise? Are your marketing messages paying off? Brands are facing unprecedented challenges. When it comes to advertising, there is so much white noise that consumers get exposed to. Do you really understand the impact and persuasive power of your advertising over others?

What you need are consumer insights to power your evolving brand strategies now and into the future. From campaign ideation to creative evaluation and brand impact, we will work with you to maximize your marketing ROI at every step of the advertising process.    

BUILD YOUR BRAND TO LAST

Health of your brand

Understand the health of your brand

Develop your brand positioning

Develop your brand positioning strategy

Test messaging

Test messaging and ensure fit with the brand

Unique spot

Ensure that you’re occupying a unique spot in the market

Track over time

Track your brand over time

Marketing Understanding

BRAND HEALTH

MAKE SURE YOU’VE DESIGNED AND EXECUTING YOUR BRAND TO MAXIMIZE SUCCESS NOW AND INTO THE FUTURE.

Measure how your brand is performing on awareness and usage metrics. Our brand health insights can help you understand your brand's performance and it's future potential. Assess brand vitality and fit for future, test brand equity, expected relevance, consideration and recommendation potential.

Marketing Understanding

BRAND POSITIONING

DOES YOUR BRAND STAND OUT, IDENTIFIES ITSELF AND CONNECTS WITH CONSUMERS? ARE YOU TELLING A UNIQUE STORY? DO YOU DELIVER MESSAGES THAT LADDER UP?

Use our insights to understand how you position in the market today, and build for tomorrow. Define, refine, or measure you brand positioning to make it last.

Marketing Understanding

BRAND TRACKING

THE MOST LOVED BRANDS HAVE BETTER AWARENESS AND RECOGNITION THAN THEIR COMPETITORS. THEY ALSO CAN CHARGE A PREMIUM. DO YOU TRACK YOUR PERFORMANCE?

We can help you measure brand's performance, attitudes toward and awareness over time, longitudinal position in the market, and growth potential. Evaluate brand perception and performance over time. Understand when changes occur, and react swiftly to address them, or capitalize on them.

Marketing Understanding

COMMS PRE-TESTING

DEVELOP CONSUMER-CENTRIC CAMPAIGNS. FINE TUNE YOUR MESSAGE PRIOR TO LAUNCH TO CUT THROUGH.

Our unique, automated communications testing solution enables you test claims, slogans and ads - with the audience of your choice so you could optimize your global or local campaigs. Test communications of all forms - video, ad creative, audio and more. Understand overall likability, messaging, call to action, and emotion to learn and decide based on measure how your ads will perform.

Marketing Understanding

COMMS POST-TESTING

DETERMINE THE EFFECTIVENESS OF YOUR MARKETING CAMPAIGNS TO BETTER INFORM YOUR FUTURE STRATEGY. ENSURE YOUR MESSAGING IS DELIVERING AS YOU INTENDED.

Our unique, automated communications post-testing solution enables you to determine problem areas, and use insights to optimize your future campaigns. Understand what elements of your campaign worked and which didn't. Evaluate performance against your target audience and gain control control over your future success.

ATTIDUE AND USAGE

BRAND HEALTH

MAKE SURE YOU’VE DESIGNED AND EXECUTING YOUR BRAND TO MAXIMIZE SUCCESS NOW AND INTO THE FUTURE.

Measure how your brand is performing on awareness and usage metrics. Our brand health insights can help you understand your brand's performance and it's future potential. Assess brand vitality and fit for future, test brand equity, expected relevance, consideration and recommendation potential.

BRAND POSITIONING

DOES YOUR BRAND STAND OUT, IDENTIFIES ITSELF AND CONNECTS WITH CONSUMERS? ARE YOU TELLING A UNIQUE STORY? DO YOU DELIVER MESSAGES THAT LADDER UP?

Use our insights to understand how you position in the market today and build for tomorrow. Define, refine, or measure your brand positioning to make it last.

ATTIDUE AND USAGE
ATTIDUE AND USAGE

BRAND TRACKING

THE MOST LOVED BRANDS HAVE BETTER AWARENESS AND RECOGNITION THAN THEIR COMPETITORS. THEY CAN ALSO CHARGE A PREMIUM. DO YOU TRACK YOUR PERFORMANCE?

We can help you measure your brand's performance, attitudes and awareness over time, longitudinal position in the market, and growth potential. Evaluate brand perception and performance over time. Understand when changes occur and react swiftly to address them or capitalize on them.

COMMS PRE-TESTING

DEVELOP CONSUMER-CENTRIC CAMPAIGNS. FINE TUNE YOUR MESSAGE PRIOR TO LAUNCH TO CUT THROUGH.

Our unique, automated communications testing solution enables you to test claims, slogans and ads - with the audience of your choice so you could optimize your global or local campaigns. Test communications of all forms - video, ad creative, audio and more. Understand overall likability, messaging, call to action, and emotion to learn and decide based on measure how your ads will perform.

ATTIDUE AND USAGE
ATTIDUE AND USAGE

COMMS POST-TESTING

DETERMINE THE EFFECTIVENESS OF YOUR MARKETING CAMPAIGNS TO BETTER INFORM YOUR FUTURE STRATEGY. ENSURE YOUR MESSAGING IS DELIVERING AS INTENDED.

Our unique, automated communications post-testing solution enables you to determine problem areas and use insights to optimize your future campaigns. Understand what elements of your campaign worked and which didn't. Evaluate performance against your target audience and gain control over your future success.

Our work has included projects for:

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    We can help you design and launch products and services that outperform the competition.

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    © 2021 TGM Research FZE

     

    TGM Research FZE

    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    Contact Us


    TGM Research FZE

    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

    © 2020 TGM Research FZE