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Brand and Advertising Research

Unlock insight to power brand growth.

Do you know what brand messages resonate with your consumers? Do you stand out from the noise? Are your marketing messages paying off? Brands are facing unprecedented challenges. When it comes to advertising, there is so much white noise that consumers get exposed to. Do you really understand the impact and persuasive power of your advertising over others?

What you need are consumer insights to power your evolving brand strategies now and into the future. From campaign ideation to creative evaluation and brand impact, we will work with you to maximize your marketing ROI at every step of the advertising process.

We work with:

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  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo

    Build Your Brand To Last

    Health of your brand

    Understand the health of your brand

    Develop your brand positioning

    Develop your brand positioning strategy

    Test messaging

    Test messaging and ensure fit with the brand

    Unique spot

    Ensure that you’re occupying a unique spot in the market

    Track over time

    Track your brand over time

    BRAND HEALTH

    MAKE SURE YOU’VE DESIGNED AND EXECUTING YOUR BRAND TO MAXIMIZE SUCCESS NOW AND INTO THE FUTURE.

    Measure how your brand is performing on awareness and usage metrics. Our brand health insights can help you understand your brand's performance and it's future potential. Assess brand vitality and fit for future, test brand equity, expected relevance, consideration and recommendation potential.

    BRAND POSITIONING

    DOES YOUR BRAND STAND OUT, IDENTIFIES ITSELF AND CONNECTS WITH CONSUMERS? ARE YOU TELLING A UNIQUE STORY? DO YOU DELIVER MESSAGES THAT LADDER UP?

    Use our insights to understand how you position in the market today and build for tomorrow. Define, refine, or measure your brand positioning to make it last.

    BRAND TRACKING

    THE MOST LOVED BRANDS HAVE BETTER AWARENESS AND RECOGNITION THAN THEIR COMPETITORS. THEY CAN ALSO CHARGE A PREMIUM. DO YOU TRACK YOUR PERFORMANCE?

    We can help you measure your brand's performance, attitudes and awareness over time, longitudinal position in the market, and growth potential. Evaluate brand perception and performance over time. Understand when changes occur and react swiftly to address them or capitalize on them. Read our roadmap for migrating your brand tracker.

    COMMS PRE-TESTING

    DEVELOP CONSUMER-CENTRIC CAMPAIGNS. FINE TUNE YOUR MESSAGE PRIOR TO LAUNCH TO CUT THROUGH.

    Our unique, automated communications testing solution enables you to test claims, slogans and ads - with the audience of your choice so you could optimize your global or local campaigns. Test communications of all forms - video, ad creative, audio and more. Understand overall likability, messaging, call to action, and emotion to learn and decide based on measure how your ads will perform.

    COMMS POST-TESTING

    DETERMINE THE EFFECTIVENESS OF YOUR MARKETING CAMPAIGNS TO BETTER INFORM YOUR FUTURE STRATEGY. ENSURE YOUR MESSAGING IS DELIVERING AS INTENDED.

    Our unique, automated communications post-testing solution enables you to determine problem areas and use insights to optimize your future campaigns. Understand what elements of your campaign worked and which didn't. Evaluate performance against your target audience and gain control over your future success.
    NEED HELP WITH YOUR NPD PROJECT?
    We can script your survey or design a custom research program. Flexible? Always. Your success is our priority.