Mixed Method & Offline data collection

Mixed Method & Offline data collection

What is it?  What does it do?

The mixed-method is a research approach whereby researchers collect and analyze qualitative as well as quantitative data, or offline and online data collection methods.

Offline research refers to research conducted on a face-to-face basis using field staff - CAPI or PAPI.

While it is fine to use computer-aided online or mobile interviews and online focus groups, it is important to understand that there can be cases/instances when online methods of the data collection might not work effectively.

In such cases, the research needs to be conducted offline (through the interviewer). Examples of such possible cases include B2B/niche audience, "in-situ" street intercepts, and discussions on sensitive topics among others.


Why work with TGM Research on mixed Method & Offline Data Collection?

 

Experienced team

A team of fieldwork consultants and experts ready to help. Each project is different; thanks to a dozen of years of experience, we know where to find and how to engage with respondents you need for your research

Integrity

We don't have an incentive to give wrong advice/direction fearing loss of business

Using suitable methods

We believe in mobile & online research but it's not always the only answer. To maximize research outputs, we combine online and offline to make things happen

Full-stack service provider

Full-stack service provider covering online as well as offline, and qualitative as well as quantitative research

Still hesitating to embrace mobile research?

Trying is the best proof of concept.

For all new Clients, TGM Research offer a free trial online and mobile survey
TGM Research - mobile surveys

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

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TGM Research FZE

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