Business context & TGM Solution
The mixed-method is a study approach whereby researchers collect and analyse qualitative as well as quantitative data, or online and offline data collection methods. Therefore, we are talking about a mixed-method if the method of conducting the research or the data collected within one research is of a different nature.
Different types of data gathering methods
As part of the data collection methods, the first way to divide them is difference between qualitative and quantitative methods.
Qualitative data can be collected e.g. as part of Focus Group Interview (FGI), Individual in-depth Interviews (IDI), Online Communities, ethnographic research. Most of the qualitative market research collected data is descriptive data that can be systematized as part of systematic coding or expert reports.
Of course, as part of qualitative research, we can divide them into those that we collect via the Internet and those that we collect offline - most often as part of Face to face meetings.
Quantitative research can be conducted eg. the following data collection methods: CAPI, PAPI, CAWI. Offline research refers to research conducted on a face-to-face basis using field staff - CAPI (Computer Assigned Personal Interview) or PAPI (Paper Assigned Personal Interview). For both of these offline research methods, the interviewer meets the participant and conducts an interview, reading the content and writing down the results. The interview can be conducted face to face (PAPI, CAPI), by phone (CATI - Computer Assigned Telephone Interview), and its results recorded manually (PAPI) or in the on-line system (clicked by the interviewer like in CATI and CAPI). CAWI, which means Computer-Assisted Web Interview, means that the participant completes the questionnaire alone, without the assistance of an interviewer, on the Internet.
Business needs, study possibilities and research method
While it is fine to use computer-aided online or mobile interviews and online focus groups, it is important to understand that there can be cases/instances when online methods of the data collection might not work effectively.
It is especially important to use offline methods in two cases. First, if we want to study groups not accessible online: poorer, older, less educated, people living in rural areas, and second, if we need to physically reach the participant to convey something to him, e.g. when testing a product. As part of product development research, sometimes it is necessary to physically pass the product to the participant and discuss the reaction with him on an ongoing basis.
There are also other examples where mixed method is important, when the research needs to be conducted offline (through the interviewer). Such possible cases include B2B/niche audience, "in-situ" street intercepts, and discussions on sensitive topics among others.
Mix method and data analyses
Each method of collecting data affects the way you look at the collected data. Therefore, when analysing the results, one must take into account the manner in which the data was collected.
In TGM Research we are a group of experienced researches so we can advise you how to plan the whole study, conduct it with you and prepare the proper report and data visualization. All considering your business needs and stakeholders that will use the results for making your business better and stronger. Working with us, you will have our presence and support during every step of the research.
A team of consultants and experts to support you and manage your multi-country study sites. Each project is different and deserves a personalized approach. With years of experience in the field, we know where to find the respondents you need for your projects and how to interact with them for optimal quality. Our wide range of market researches and additional services will provide you with comprehensive global studies. Our services include recruiting, conducting international research, data analysis and reporting for all countries included in the research.
Global data collection with TGM is not just a product; it’s a game-changing solution granting you access to one integrated global audience for reaching almost any profile of people anywhere and at any time. A solution that uses technology on a deep level to provide fast results with automated dashboard and customized reporting ready to use for the multi-country studies that will give you valuable insights about the targetted countries and markets. Our experienced consultants, located in different time zones, will coordinate all aspects of your project with agility to provide a fast turnaround.
By choosing TGM Research as your partner, you can lower your multi-country market research costs and increase your profitability through economies of scale. We have our own proprietary audience of respondents worldwide, and our unique digital technology for research, combined with automation, reduces local project management for your international project.
Since we conduct market researches globally, especially in the MENA and APAC countries, we know the specifics of many markets in different countries. Our experience allows us to create realistic recruitment assumptions and sample definition and conduct it in an effective way. The analysis of the sample and study data that we provide will help you make international business decisions.
With millions of surveys conducted every year, we store a lot of data about incidence, penetration, segmentations or market share. Just ask and let us define the best approach for your global market research together. Our sample definition services are ready for you.