Concept Testing
Business context & TGM Solution
Concept testing is a complex process and requires business consultancy to efficiently and carefully consider all aspects of a customer's concept evaluation, as well as technical, logistical, legal and financial constraints of the company.
To understand if your testing concept can actually answer a need, you may start your concept testing journey with explorative qualitative research; get a sense of what your potential consumers want by conducting online qualitative interviews, online focus groups or run an online community where you can submit and discuss the main areas of your new product concept and gather the first feedback.
By paying attention to how representative your sample is, you will be able to test and measure the validity of your concept through several indicators such as usage and attitude, interest, purchase intentions, acceptance, pricing sensitivity and many more. Having access to potential consumers in more than 120 countries at any time could also be a powerful thing, and TGM Research grants you just that.
To ensure the success of such a project, we at TGM Research can offer comprehensive project management and consultancy. From designing the concept testing research (along with workshops with the client, if necessary), through conducting the study (or its subsequent sprints if changes are implemented agile), to reporting, presenting the results and working through them together with the customer's organization.
With TGM Research, you will unlock new opportunities for innovation and R&D with our solutions of concept testing to gain agility and preserve your budget.
Hear the target audience's opinion
Concept testing is a complex process and requires business consultancy to efficiently and carefully consider all aspects of a customer's concept evaluation, as well as technical, logistical, legal and financial constraints of the company.
Design the research to fit your needs
To understand if your testing concept can actually answer a need, you may start your concept testing journey with explorative qualitative research; get a sense of what your potential consumers want by conducting online qualitative interviews, online focus groups or run an online community where you can submit and discuss the main areas of your new product concept and gather the first feedback.
Use our high quality panels to access participants
By paying attention to how representative your sample is, you will be able to test and measure the validity of your concept through several indicators such as usage and attitude, interest, purchase intentions, acceptance, pricing sensitivity and many more. Having access to potential consumers in more than 120 countries at any time could also be a powerful thing, and TGM Research grants you just that.
To ensure the success of such a project, we at TGM Research can offer comprehensive project management and consultancy. From designing the concept testing research (along with workshops with the client, if necessary), through conducting the study (or its subsequent sprints if changes are implemented agile), to reporting, presenting the results and working through them together with the customer's organization.
With TGM Research, you will unlock new opportunities for innovation and R&D with our solutions of concept testing to gain agility and preserve your budget.
Why work with TGM Research on Concept Testing?
We use a variety of qualitative and quantitative tools to research ideas, processes, services and products, thanks to which we learn about the opinion of customers regarding a tested concept on a deep level. Depending on your needs, we will propose the most effective market research tools and methods as well as methods of processing the Concept testing research results.
Concept testing can be an iterative process. We have experience in conducting multi-country products and concepts testing research. To ensure the greatest level of comfort for our customers, during concept testing, we take on the organizational burden, both in terms of coordinating subsequent stages of the study and coordinating work in several markets at once (if necessary).
We use our experience in conducting workshops for customers, both before the study - to refine the tested concept, and after the presentation of the study results - to popularize them in the organization and facilitate their processing and implementation of the recommendations resulting from the study. If you decide to cooperate with us, you will not be alone at any stage of the Concept testing research - we will be supporting you throughout the entire process.
We conduct all qualitative research online. We have processes prepared for recruitment, verification and rewarding participants remotely. By using a variety of qualitative tools, we can extract more information that will put quantitative research results in the context of the use of the new product across the target audience. In our qualitative research offer, you will find IDIs, FGIs, Communities Online.
We understand that time is crucial during the concept testing process. You need to test prototypes, iterate and validate for each sprint and decide whether it’s a Go or a No. TGM Research will provide results and answers to your questions in hours. Verify your assumptions or adjust with unique access to our digital audience in more than 120 countries, anytime.
Thanks to the affordability of our services, you can increase the number of iterations with the same market research budget and proceed with agile sprints with your concept testing. We also propose a bundle of credits for even higher economies of scales, to simplify your invoicing operation and increase process turnaround.