Business context & TGM Solution
In the context of market research, a concept refers to several things; it can be an idea, a product, a service, a business model, etc. To keep up with innovation and find new streams of revenue, research and development for a new product concept are fundamental for any company.
Hear the target audience's opinion
Concept testing or testing concept is not only about the product itself that does not exist yet at this stage The goal is to validate the potential of an idea by exposing it to the target audience and evaluate the chances of success once in the market.
Concept testing is a complex process and requires business consultancy to efficiently and carefully consider all aspects of a customer's concept evaluation, as well as technical, logistical, legal and financial constraints of the company.
Design the research to fit your needs
Different types of concepts require tailored market research methods. Sometimes you need to research a single concept and sometimes multiple concepts at once. Each research on a new product and its business assumptions requires the appropriate selection of the research sample, designing the concept testing research flow and the use of particular testing methods. To understand if your testing concept can actually answer a need, you may start your concept testing journey with explorative qualitative research; get a sense of what your potential consumers want by conducting online qualitative interviews, online focus groups or run an online community where you can submit and discuss the main areas of your new product concept and gather the first feedback.
Use our high quality panels to access participants
Your concept testing will usually be conducted using a panel of consumers, such as TGM Panel, where you can have access to an audience that represents your potential customers and expose them to one, or several, of your test concept boards. The accuracy and the actionability of your findings will depend on how representative your sample of respondents is.
By paying attention to how representative your sample is, you will be able to test and measure the validity of your concept through several indicators such as usage and attitude, interest, purchase intentions, acceptance, pricing sensitivity and many more. Having access to potential consumers in more than 120 countries at any time could also be a powerful thing, and TGM Research grants you just that.
Finally, after later development, you can pursue your series of concept testing with a further product or service testing, ad testing and market testing to verify the other components of your marketing mix. The more consistent your concept test is with the rest of the brand's activities, the better.
To ensure the success of such a project, we at TGM Research can offer comprehensive project management and consultancy. From designing the concept testing research (along with workshops with the client, if necessary), through conducting the study (or its subsequent sprints if changes are implemented agile), to reporting, presenting the results and working through them together with the customer's organization.
With TGM Research, you will unlock new opportunities for innovation and R&D with our solutions of concept testing to gain agility and preserve your budget.
We use a variety of qualitative and quantitative tools to research ideas, processes, services and products, thanks to which we learn about the opinion of customers regarding a tested concept on a deep level. Depending on your needs, we will propose the most effective market research tools and methods as well as methods of processing the Concept testing research results.
Concept testing can be an iterative process. We have experience in conducting multi-country products and concepts testing research. To ensure the greatest level of comfort for our customers, during concept testing, we take on the organizational burden, both in terms of coordinating subsequent stages of the study and coordinating work in several markets at once (if necessary).
We use our experience in conducting workshops for customers, both before the study - to refine the tested concept, and after the presentation of the study results - to popularize them in the organization and facilitate their processing and implementation of the recommendations resulting from the study. If you decide to cooperate with us, you will not be alone at any stage of the Concept testing research - we will be supporting you throughout the entire process.
We conduct all qualitative research online. We have processes prepared for recruitment, verification and rewarding participants remotely. By using a variety of qualitative tools, we can extract more information that will put quantitative research results in the context of the use of the new product across the target audience. In our qualitative research offer, you will find IDIs, FGIs, Communities Online.
We understand that time is crucial during the concept testing process. You need to test prototypes, iterate and validate for each sprint and decide whether it’s a Go or a No. TGM Research will provide results and answers to your questions in hours. Verify your assumptions or adjust with unique access to our digital audience in more than 120 countries, anytime.
Thanks to the affordability of our services, you can increase the number of iterations with the same market research budget and proceed with agile sprints with your concept testing. We also propose a bundle of credits for even higher economies of scales, to simplify your invoicing operation and increase process turnaround.