OUR PRODUCTS
New Product Development & Innovation Research

Develop winning products and services, routed in consumer needs.

OUR PRODUCTS

New Product Development & Innovation Research

Develop winning products and services, routed in consumer needs.

David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster” - we will help you avoid that.

New product launches are tricky. Only less than 1/3 will succeed. With fierce competition and consumer needs changing - agile product development is a must. Use our NPD expertise to understand what works, refine what doesn’t, and make your next product launch the best one.

DEVELOP A PRODUCT THAT DELIVERS. BRING TO MARKET WITH CONFIDENCE

Move quickly ideas

Move quickly and test early-stage ideas

Uncover unmet needs

Uncover unmet needs – address them with a new or enhanced product or service

Optimize features benefits

Optimize features benefits and packaging

Test products early

Test products early and throughout the product launch cycle

Marketing Understanding

NEEDS IDENTIFICATION

DON'T KNOW WHERE TO START WITH YOUR PRODUCT DEVELOPMENT?

Know where market opportunities in your category are to inspire product development. Understand your market and where you may have the opportunity to grow.

Marketing Understanding

CONCEPT TESTING

YOU’VE DEVELOPED GREAT CONCEPTS, BUT DO YOU KNOW WHAT WILL PERFORM BEST IN-MARKET?

With us you can validate the potential of an idea by exposing it to the target audience and evaluate the chances of success once in the market. Our concept testing solution enables you to launch and test concepts - with the audience of your choice.

Marketing Understanding

PACKAGE TESTING

YOU HAVE NICE DESIGNS, BUT YOU WONDER WHICH ROUTE WOULD HAVE THE HIGHEST IMPACT?

Pack testing ensures that your design, features, messaging and claims work together perfectly to sell your product. Our pack testing solution enables you to launch and test up to multiple package designs - with the audience of your choice.

Understand purchase intention, preference, distinctiveness, brand fit. Identify packaging strengths and weaknesses, and more.

Marketing Understanding

PRICE OPTIMIZATION

GOT THE DESIGN READY, BUT NOW NEED TO SELECT THE RIGHT PRICING STATEGY?

Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you finding the right price point for your products and services to set up your business for success.

ATTIDUE AND USAGE

NEEDS IDENTIFICATION

YOU DON'T KNOW WHERE TO START WITH YOUR PRODUCT DEVELOPMENT?

Know where market opportunities in your category are to inspire product development. Understand your market and where you may have the opportunity to grow.

CONCEPT TESTING

YOU’VE DEVELOPED GREAT CONCEPTS, BUT DO YOU KNOW WHAT WILL PERFORM BEST IN-MARKET?

With TGM, you can validate the potential of an idea by exposing it to the target audience and evaluate the chances of success once in the market. Our concept testing solution enables you to launch and test concepts - with the audience of your choice.

ATTIDUE AND USAGE
ATTIDUE AND USAGE

PACKAGE TESTING

YOU HAVE NICE DESIGNS, BUT YOU WONDER WHICH ROUTE WOULD HAVE THE HIGHEST IMPACT?

Pack testing ensures that your design, features, messaging and claims work together perfectly to sell your product. Our pack testing solution enables you to launch and test multiple package designs - with the audience of your choice.

Understand purchase intention, preference, distinctiveness and brand fit. Identify packaging strengths and weaknesses, and more.

PRICE OPTIMIZATION

GOT THE DESIGN READY BUT NOW NEED TO SELECT THE RIGHT PRICING STRATEGY?

Price your product right, and you will never feel that you have lost customers or left money on the table. We will help you find the right price point for your products and services to set your business up for success.

ATTIDUE AND USAGE
Our work has included projects for:

    NEED HELP WITH YOUR NPD PROJECT?

    We can help you design and launch products and services that outperform the competition.

    TGM Research - mobile surveys

    We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

    © 2020 TGM Research FZE

     

    TGM Research FZE

    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    Contact Us

    TGM Research FZE

    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

    © 2020 TGM Research FZE