Move quickly and test early-stage ideas
Uncover unmet needs – address them with a new or enhanced product or service
Optimize features benefits and packaging
Test products early and throughout the product launch cycle
NEEDS IDENTIFICATION
DON'T KNOW WHERE TO START WITH YOUR PRODUCT DEVELOPMENT?
Know where market opportunities in your category are to inspire product development. Understand your market and where you may have the opportunity to grow.
CONCEPT TESTING
YOU’VE DEVELOPED GREAT CONCEPTS, BUT DO YOU KNOW WHAT WILL PERFORM BEST IN-MARKET?
With us you can validate the potential of an idea by exposing it to the target audience and evaluate the chances of success once in the market. Our concept testing solution enables you to launch and test concepts - with the audience of your choice.
PACKAGE TESTING
YOU HAVE NICE DESIGNS, BUT YOU WONDER WHICH ROUTE WOULD HAVE THE HIGHEST IMPACT?
Pack testing ensures that your design, features, messaging and claims work together perfectly to sell your product. Our pack testing solution enables you to launch and test up to multiple package designs - with the audience of your choice.
Understand purchase intention, preference, distinctiveness, brand fit. Identify packaging strengths and weaknesses, and more.
PRICE OPTIMIZATION
GOT THE DESIGN READY, BUT NOW NEED TO SELECT THE RIGHT PRICING STATEGY?
Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you finding the right price point for your products and services to set up your business for success.
Know where market opportunities in your category are to inspire product development. Understand your market and where you may have the opportunity to grow.
With TGM, you can validate the potential of an idea by exposing it to the target audience and evaluate the chances of success once in the market. Our concept testing solution enables you to launch and test concepts - with the audience of your choice.
Pack testing ensures that your design, features, messaging and claims work together perfectly to sell your product. Our pack testing solution enables you to launch and test multiple package designs - with the audience of your choice.
Understand purchase intention, preference, distinctiveness and brand fit. Identify packaging strengths and weaknesses, and more.
Price your product right, and you will never feel that you have lost customers or left money on the table. We will help you find the right price point for your products and services to set your business up for success.
