MARKET CASE STUDY: GLOBAL DATA COLLECTION

How can fashion brands benefit from online research surveys?

How were online research surveys used to recognize the brand awareness for shoes and bag retailers in the market of four Balkan states?

Project background:

After a Covid-19 post-pandemic contraction, multiple countries have already entered the process of rebuilding their economy. In 2021, the Balkans declared a significant growth rebound with a GDP increase of 10,4% in Croatia, 8,1% in Slovenia, 7,4 % in Serbia, and 7,1% in Bosnia and Herzegovina. The recovery was driven by a rebound in consumption due to the fiscal stimuli and loosened coronavirus restrictions. The prosperous countries have already attracted multiple international investors. Upon request of our Client, TGM conducted an online study of brand awareness for shoes and bag retailers in the four Balkan states- Croatia, Slovenia, Serbia, and Bosnia and Herzegovina.

Challenge:

With a small population in countries such as Slovenia (2,8 million) or Bosnia and Herzegovina (3,2 million), the study required a special approach to reach the targeted sample. TGM uses a variety of sourcing methods, hence was able to deliver data.

Methodology:

  • Sample: N=6800 (1700 interviews per market)
  • Target audience: National representatives
  • Method: Brand tracking
  • Age: 16+

Outcome:

Due to the brand tracking study, it was possible to recognize the brand awareness for shoes and bag retails in the market of four Balkan states. The study had a significant impact on the future decision-making process, marketing strategy, and overall development of the Client’s company.
As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in Asia, Africa and Europe. To learn more about our recent projects in Europe and our expertise, please contact us.

We hope you have found this short case study useful.

If you have any further questions about how best to set up your online research study in Asia, Africa, or Europe, please don’t hesitate to get in touch with us.

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TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE