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Migrating Your Brand Tracker: A Roadmap for a Smooth Transition

Discover the right answers for migrating your brand tracker smoothly over time. Ensure high-quality insights for global brands and research agencies.

Migrating Your Brand Tracker

Moving a brand tracker to another supplier can be a challenging task that requires proper planning and execution to ensure a smooth transition. In this article, we will discuss some essential steps to follow when moving a brand tracker to a new supplier.

Assessing Your Current Brand Tracker

Before moving your brand tracker to a new supplier, it is important to assess its effectiveness. This assessment will help you determine why you want to make the move and what you want to achieve with a new supplier. In this response, we will explore how to assess your current brand tracker to determine its effectiveness and identify areas that need improvement.

Identifying the Metrics You Want to Measure

Before assessing your current brand tracker, it is essential to identify the metrics you want to measure. This will help you determine the effectiveness of your current tracker and what you need to improve. It is crucial to select the right brand metrics to measure; these will help you keep a handle on your brand equity now and into the future. The metrics you want to measure will depend on your brand's goals, but some common metrics include brand perception, brand awareness, customer loyalty, and brand health.

Assess Your Current Brand Tracker

To assess your current brand tracker, evaluate its effectiveness in measuring the metrics you identified. Use customer feedback, market research, and customer data to evaluate it. Some key factors to consider when assessing your current brand tracker include:
  • Accuracy: Does your brand tracker provide reliable information that aligns with your brand goals?
  • Timeliness: Does your brand tracker provide real-time insights, or does it take too long to provide meaningful data?
  • Consistency: Does your brand tracker provide consistent information over time?
  • Scope: Does your brand tracker provide a comprehensive view of your brand's performance?
  • Ease of Use: Is your brand tracker easy to use?

Identify the Strengths and Weaknesses of Your Current Brand Tracker

Once you have assessed your current brand tracker, identify its strengths and weaknesses. This will help you understand what works well and what needs improvement. Some strengths of your current tracker may include accuracy, timeliness, consistency, scope, and ease of use. However, your tracker may also have some weaknesses, such as limited metrics, lack of timeliness, inaccuracy, complexity, or lack of consistency.

Determine the Scope of the Project

Before moving your brand tracker to a new supplier, determine the scope of the project. This will help you understand the resources needed and what you want to achieve with a new supplier.

Create a Clear Plan

Moving a brand tracker to a new supplier is a critical business decision that requires a clear plan. Without a plan, the project may face delays, unexpected costs, or poor-quality work. A clear plan helps ensure everyone understands the project's objectives, timeline, and requirements. In this article, we will provide some practical tips for creating a clear plan for moving your brand tracker to a new supplier.
  • Define Your Objectives: The first step in creating a clear plan is to define your objectives. What are the reasons for moving your brand tracker to a new supplier? Do you want to reduce costs, improve the quality of work, or access new technologies? Defining your objectives helps you stay focused on what you want to achieve and avoid wasting time and resources on tasks that do not contribute to your goals.
  • Create a Project Timeline: Creating a project timeline is essential to the project's success. The timeline should include all the tasks that need to be completed, their deadlines, and who is responsible for them. The timeline should also be realistic and take into account any potential delays or setbacks. A realistic timeline helps ensure that the project stays on track and that everyone involved knows what is expected of them.
  • Allocate a Budget: Allocating a budget is another critical step in creating a clear plan. The budget should include all the costs associated with the project, including any software or hardware that needs to be purchased, salaries, and any other expenses. Identifying potential cost overruns and including a contingency budget to cover unforeseen expenses would be best.
  • Identify Critical Stakeholders: Identifying critical stakeholders is essential to the project's success. Who are the key decision-makers? Who will be affected by the project, and what are their concerns? It would help if you also identified the roles and responsibilities of each stakeholder. This helps ensure that everyone involved understands their role in the project and can work together to achieve the project's objectives.
  • Create a Communication Plan: A communication plan is critical to the success of the project. The plan should outline how you will communicate with stakeholders, what information you will share, and how often you will communicate. It would be best to identify the communication channels you will use, such as email, phone, or video conferencing. The communication plan helps ensure that everyone is on the same page and can work together effectively.
  • Identify Evaluation Criteria: Identifying evaluation criteria is essential to selecting a new supplier. What criteria will you use to evaluate potential suppliers? Will you evaluate them based on their experience, cost, or quality of work? Defining evaluation criteria helps ensure that you select the right supplier for your needs and that you are not swayed by factors that do not contribute to the project's success.

Research and Identify Potential Suppliers

Once you have a clear plan, you need to research and identify potential suppliers. You can use different methods to find potential suppliers, such as online search engines, referrals, and trade associations. It would be best if you considered suppliers that specialize in brand tracking and have experience in your industry.
  • Create a Request for Proposal (RFP): Creating a request for proposal (RFP) is essential in moving your brand tracker to a new supplier. Your RFP should contain a detailed description of your project, including the objectives, scope, timeline, budget, and evaluation criteria. You should also include the key metrics you want to measure, the data collection methods, and the reporting requirements. Your RFP should also specify the qualifications, experience, and capabilities you expect from potential suppliers.
  • Evaluate Potential Suppliers: After receiving proposals from potential suppliers, you need to evaluate them based on your evaluation criteria. You can use different methods to evaluate potential suppliers, such as scorecards, interviews, and reference checks. Your evaluation should consider the suppliers' experience, capabilities, qualifications, and pricing.
  • Negotiate and Select Your New Supplier: Once you have evaluated potential suppliers, you must negotiate and select your new supplier. You should consider factors such as pricing, contract terms, and service level agreements. Ensure that you choose a supplier that can meet your requirements and expectations.
  • Plan and Execute the Transition: The first step in moving your brand tracker to a new supplier is to create a clear plan covering all project aspects. This plan should include the timeline, budget, scope, and resources needed to ensure a successful transition. You should also identify critical stakeholders, their roles and responsibilities, and the communication plan. Additionally, you should include criteria for evaluating your new supplier.
To ensure a smooth transition, you should establish a project management team to oversee the process. The team should be responsible for monitoring the project's progress, identifying and mitigating risks, and ensuring that the project stays within budget and on schedule.

Test and Validate Your New Tracker

Before going live with your new tracker, you should test and validate it to ensure that it meets your requirements. This step involves ensuring that the new tracker can measure the metrics you want to track accurately. You should also validate that the data collection methods and reporting requirements meet your expectations.

To test and validate your new tracker, you can conduct a pilot study with a small sample of users to gather feedback on its performance. This feedback can help you identify any issues or limitations with the new tracker and make necessary adjustments before going live with it.

Communicate and Train

After implementing your new brand tracker, you should communicate and train stakeholders on how to use it effectively. This step involves informing your stakeholders about the changes and the benefits of the new tracker. You should also train your stakeholders on how to use the new tracker effectively.

To communicate the changes effectively, you should develop a communication plan outlining the key messages, timing, and communication channels with stakeholders. You should also provide training to stakeholders on how to use the new tracker effectively, including any new features or functionality.

Monitor and Evaluate Your New Tracker The final step is to monitor and evaluate your new tracker. This step involves tracking the key metrics, identifying areas of improvement, and making necessary adjustments. You should also evaluate your new supplier's performance regularly and provide feedback to ensure that they meet your expectations.

Track Key Metrics

Tracking key metrics is an essential step in monitoring and evaluating the new tracker. The metrics should be aligned with the company's goals and objectives to ensure that the project is moving in the right direction. Identifying the key performance indicators (KPIs) and establishing a baseline for the metrics is crucial before implementing the new tracker.

Once the new tracker is implemented, tracking the metrics regularly and comparing them to the baseline is essential. This can help identify areas of improvement and ensure that the project meets its goals. It is also essential to communicate the progress of the project to stakeholders regularly.

Identify Areas of Improvement

Monitoring and evaluating the new tracker can help identify areas of improvement. This step involves analyzing the data collected and identifying any trends or patterns that can be improved. It is essential to involve the project management team and the new supplier in this process to ensure that everyone is on the same page.

After identifying areas of improvement, it is crucial to create an action plan to address them. The action plan should include specific steps, responsibilities, timelines, and resources needed to implement the changes.

Conclusion
Moving a brand tracker to a new supplier is a complex process that requires proper planning and execution. By following the steps outlined in this article, you can ensure a smooth transition to your new supplier and improve the effectiveness of your brand tracker. 
As the leading online data collection agency, TGM Research conducted multiple market research projects across the regions. To discover more about our research practices and methodologies reach out to us.

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A68 Circular Road #02-01, 049422, Singapore


A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates


3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam


ul. Długa 29/226, 00-238 Warszawa, Poland


Contact Us

  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • UAE +971 5 4421 4421
  • Vietnam +84 90 296 28 38
  • Poland +48 790 023 959

  • Singapore +971 5 4421 4421

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