Global Brand Tracking

Keep your brand up to date

In today's era of rapid change, brands need to always be on their toes and evolve simultaneously with the evolving needs of consumers to stay relevant. You will be aware of the 'pulse' of the market at all times and know when you are not 'in-sync' with our brand research across tracking studies. 

Try our multi-country brand tracking

At TGM Research, we specialize in multi-country brand tracking research, where our panels, along with our experience, allow us to deliver high-quality samples. With our brand tracking studies services, you can easily monitor brand metrics such as brand awareness, market share, brand associations, brand loyalty, etc. You can also track any changes with consumer perceptions or behavior related to your brand over time. With us, tracking your brand becomes easy. Our real-time dashboards allow you to monitor the performance of your brand on the market and help to take corrective actions to increase your business.  

The wide reach

The same brand studies questions and brand metrics are used repeatedly across waves to measure the change. Whether you need a single sample to conduct multiple waves with different or the same respondents each time, we offer various brand tracking options to suit your needs. Wherever you need to track your brand, our multi-country methodology will give you access to our 85 proprietary panels across the world and a unique reach via our extensive network of partners in more than 120 countries: in Asia Pacific, MENA, Africa, Europe and the Americas.  

Even hard samples

As TGM Research also specializes in emerging countries, we will help you transition your offline brand tracker online with our range of best practices. 

We take care of study quality

Brand tracking surveys are, without any doubt, one of the most frequent types of methodology for quantitative research. However, you need to follow a strict guideline to get optimized results for both consumer perceptions tracking and consumer behavior tracking.  

Because we conduct brand tracking surveys every day, we, understand very well the key elements that make a project successful, and we will help to ensure that all conditions are met for optimal results.  

Whether it is a weekly, monthly, quarterly, or other frequency for your brand tracking occurrences or waves, we will recommend the best approach from the quotation stage for sampling and study design. This is to guarantee that we will have enough respondents for each of your waves to fulfill all the quotas that you need, assuming exclusions of respondents or not across the different waves. When it comes to sampling plans, you may want to avoid any distortion between countries or waves and have instead one standardized process. The reason for this is to remove sampling selection bias and obtain data consistency for your brand health tracking surveys.  

Comparability of results

At TGM Research, thanks to our technology, we can provide the exact same blend and sources of respondents for all waves and track efficiently brands KPIs such as brand awareness, brand associations, and many others that you need for your business.  

Support of experienced experts

Because not all projects are the same and that sometimes things don’t go as planned, you can count on TGM Research experts to guide you and advise you on the best practices for your brand trackers. We believe in digital technologies; we have the experience and are ready to help you to transition your offline tracking studies to online and mobile with all the testing and data calibration stages involved.  

When it comes to consumer perceptions tracking services and insights in real-time, you will be in good hands with us.