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TGM RESEARCH

Festive Revelations | Top Retailer Choices for Christmas Shopping

Despite the rise of digital alternatives, the tangible aspects of exploring festively adorned stores and physically selecting presents continue to hold a special place in the hearts of many individuals.

Festive Revelations | Top Retailer Choices for Christmas Shopping

Latest E-Commerce Insights 2026
Written by
TGM Marketing Team
TGM Marketing Team
We're a team of storytellers, here to give you the strategic clarity you need to stay ahead in a constantly changing global market.

🎁 What are your preferred types of retailers during the festive season?

In the age of diverse retail options, choosing where to shop for Christmas presents has become a decision laden with considerations.

TGM Global Christmas Survey 2022 revealed that traditional brick-and-mortar stores specializing in clothing, footwear, and accessories remain the preferred destinations for Christmas shoppers. This suggests that the tactile experience of immersing oneself in a festive in-store atmosphere and selecting thoughtful gifts remains an indispensable tradition for many individuals despite the digital alternatives.

As we gear up for Christmas 2023, the big question looms: Will tradition prevail, or will the online wave surge? Contact us now to unravel the consumer trends of this festive season!

Latest Online Shopping Insights, Now Available

Unpacking how consumers decide, where they shop, and which product categories are winning in e-commerce 2026.

Explore the full 2026 report
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