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TGM TRENDS PULSE

TGM Consumer Sentiment Survey in the Czech Republic 2024

Understanding the pulse of consumer sentiment is now key to deciphering the evolving marketplace. Ready to confidently tap into the minds of Czech consumers?

TGM Consumer Sentiment Survey in the Czech Republic 2024

In the wake of global transformations, consumers are redefining their priorities. The ongoing global conflicts, geopolitical realignments, and the rapid pace of technological advancements have collectively given rise to an altered landscape. This seismic shift has not only reshaped consumer awareness but has also become the driving force behind unprecedented changes in behavior. Our independent survey dives into the heart of these changes, exploring how socio-economic shifts to geopolitical events are influencing the mindset and actions of consumers across the Czech Republic.

TGM Consumer Sentiment Survey in the Czech Republic 2024

The report is essential for understanding Czech consumer sentiments and behaviors amid economic uncertainties and global conflicts. You can download free report here

Primary Concerns of Consumers Today: Navigating the Winds of Change

In a society grappling with economic challenges, lifestyle adjustments become an undeniable reality. A noteworthy 44% of survey respondents acknowledge making recent modifications to their lifestyles within the past three months. Within this context, three paramount concerns have surfaced as potential drivers behind their behavioral shifts:

Rising Prices (45%): With inflationary pressures still looming, consumers are keenly observing the cost of living and its impact on their budgets.

Job Security/ Unemployment (17%): Concerns regarding job stability and unemployment rates are weighing heavily on consumers' minds, influencing their spending habits and overall financial decisions.

Wars in the World (16%): Heightened geopolitical tensions and conflicts around the world are contributing to consumer unease, affecting their confidence in economic stability and future prospects.

TGM Consumer Sentiment in the Czech Republic 2024 report highlights a prevailing sense of pessimism among the Czechs when assessing the political and economic ramifications associated with ongoing conflicts.

Primary Concerns of Consumers Today: Navigating the Winds of Change

Consumer Response: Adapting Strategies for the Future

Consumer Response: Adapting Strategies for the Future

As the global landscape undergoes dynamic shifts in socio-economic paradigms this year, the ripple effect on consumer behavior within the Czech Republic is poised to persist. Our report highlights:

Reducing Future Purchases (44%): Nearly half of respondents plan to curtail their future purchases on personal items, particularly in the Jewelry/ Accessories category.

Embracing "Buy Now, Pay Later" (10%): A small portion of consumers plan to leverage "buy now, pay later" services, showcasing a slow shift towards more adaptable payment options.

Exploring Private-Label Brands: A significant chunk of respondents plans to experiment with private-label brands for groceries and essentials, indicating a departure from brand loyalty and a shift towards value-based decision-making.

  • Young adults: 41% aged 18-29
  • Mid and prime adults: 34% aged 25-44
  • Mature adults: 34% aged 45-59
  • Elders: 22% aged 60-75

Methodology

  • Market studied: the Czech Republic
  • Sample: N=1,007
  • Targeted Audience: General Population
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We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© TGM Research FZE

TGM Research FZE


A68 Circular Road #02-01, 049422, Singapore


A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates


3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam


ul. Długa 29/226, 00-238 Warszawa, Poland


Contact Us

  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • UAE +971 5 4421 4421
  • Vietnam +84 90 296 28 38
  • Poland +48 790 023 959

  • Singapore +971 5 4421 4421

TGM Research on Linkedin