Saudi Tourism
Assessment Report

The most comprehensive study of the Saudi Tourism, collaboration between TGM Research and AMC Insights, bridging gaps in travel experience.

Unlocking Saudi Arabia's Promise:

New Global Tourist Hotspot

Saudi Arabia is rapidly becoming a global tourist hotspot, celebrated for its historical sites and cultural significance. As the country invests in its tourism sector, understanding the preferences and barriers of international travelers is crucial.

This report offers vital insights from 13 countries about Saudi Arabia as a travel destination. It collects perspectives from intended travelers across markets like the UK, France, USA, Turkey, UAE, Kuwait, India, Pakistan, Indonesia, Malaysia, Egypt, Russia, and Qatar regarding their motivations, preferences, and hesitations. Additionally, it equips tourism stakeholders and related industries to effectively engage this high-priority audience. It explores awareness of the nation’s cultural riches and discloses key factors that facilitate or discourage visits.

Ultimately, by elucidating the Saudi tourist mindset, this syndicated study empowers entities across transportation, hospitality, entertainment, and retail to authentically promote Saudi Arabia as a safe, appealing, meaningful travel experience. The analysis provides a strategic compass for aligned offerings, messaging, and policies to unlock the full promise of the Saudi travel market.

Saudi Arabia Key Facts:

Total population stats.gov.sa
33,145,000
% of population living in urban areas knoema.com
84.7%
Number of Visitors in 2023 KSA Tourism Ministry
100 million+

What you will get
from the Saudi Tourism Assessment Report?

Analysis of Saudi Arabian traveler awareness, preferences, and barriers regarding tourism in their country, equipping your growth strategies to boost Saudi Arabia as a destination.

Evaluation of the entire tourist journey - from planning to experience to post-trip reflection - empowering end-to-end engagement.

Examination of interactions with transportation, hospitality, entertainment, and retail categories, allowing aligned offerings.

Assessment of campaign effectiveness and brand recall plus specific recommendations to boost sustainable tourism expansion.

Extensive data appendices to support the research’s findings and insights, dwelling deeper in the results. The report with detailed information can be downloaded.

Report Sampler

Saudi Tourism Assessment Report 2024

Demo of the Saudi Tourism Assessment Report 2024.
Contact us to order the full report.

Benefits can be sought from this study:

Inform Decision-Making: Provide valuable insights for informed decision-making by government, tourism authorities, and brands operating under the targeted categories

Enhance Tourism Strategy: Tailor strategies to specific traveler segments, optimizing experiences and offerings

Improve Marketing Efforts: Optimize marketing channels and messages based on identified sources of information

Mitigate Barriers: Address obstacles to travel, such as visa processes, safety concerns, and misconceptions

Increase Revenue: Boost local businesses and the economy through visitor spending

Foster Cultural Exchange: Promote cultural exchange and understanding between Saudi Arabia and other countries

Promote Sustainable Development: Balance tourism growth with environmental and cultural preservation

Overview & Study Background

KSA tourism at a glance and key milestones.
Study objectives:

Context and motivation behind conducting this study
Research design

Segmentation Overview

Introducing the four segments identified.
Explanation of the segments.
Profiling of four segments:

Past Travelers
High Potential Intenders (HiPos)
Budgeted Explorers
Non-Intenders

Understanding Engagement Initiatives

Awareness of Tourism Campaigns.
Sources of Awareness.
Assessment of visitsaudi.com, tourism campaign, football initiatives and transit visa.

Exploring Each Segment

Understanding motivations and constraints within each segment).
Areas of improvement.

Diving into Each Category of Interaction

Penetration of categories (e.g., hotels, flights, telecom).
Experience and brands interacted with.

Summary & Recommendations

Summarizing the key findings.
Discussing recommendations and implications.

REPORT DETAILS
Saudi Tourism Assessment Report

Language: English

Released: 12/2023

Pages: 80 with detailed references

Document: PDF + PPTX document

Access after purchase: instant delivery

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Saudi Tourism Assessment Report