Saudi Arabians' Commitment to Charitable Giving Surges During Ramadan 2024, TGM Research Reveals

SINGAPORE, 13th March - TGM Research, a technology-driven market research company with expertise in global online data collection and innovative survey technology, announces the release of its latest findings on the cultural dynamics and societal trends surrounding Ramadan in Saudi Arabia, as presented in the TGM Ramadan Report in Saudi Arabia 2024. This comprehensive report delves into celebration practices, eating habits, shopping trends, and reflections on experiences from 2023 and 2024 of a diverse sample of 600 respondents aged 18-40+ in Saudi Arabia.

“As we introduce the TGM Ramadan Report in Saudi Arabia 2024, we are excited to share our findings on how Saudi Arabians actively embrace Ramadan year after year. Our study reveals the diverse celebrations and emerging trends, offering a window into the cultural richness of this cherished tradition. Through this exploration, we hope to deepen our understanding and appreciation of the cultural significance of Ramadan in Saudi Arabia, enriching our collective knowledge of this important event.”
Greg Laski, CEO and Founder of TGM Research says.

Summarised below are key insights from the TGM Ramadan Report in Saudi Arabia 2024:

In Saudi Arabia, the annual celebration of Ramadan is deeply ingrained in the hearts of its people, with an overwhelming 98% actively participating in the festivities each year. This sacred period serves as a cornerstone for familial connections, as evidenced by the overwhelming preference for shared meals and cooking with loved ones, at 97% and 90%, respectively, both enjoyed in the comfort of their homes.

Furthermore, the spirit of unity extends beyond the confines of immediate family, with an impressive 89% taking the time to visit friends and family within their local communities. Additionally, a significant 83% engage in shopping expeditions to prepare for the upcoming celebration, highlighting their dedication to creating a memorable and fulfilling Ramadan experience.

The significance of Ramadan in Saudi Arabia extends beyond religious observance to encompass communal values and acts of generosity. This year, a substantial portion of expenses, at 47%, is designated for food and drinks, with staple dishes like Samosa, Shorba, Kabsa, Mahshi, and Knafeh gracing dining tables across the nation.

However, what truly stands out is the spirit of giving, as 21% of surveyed Saudi Arabians prioritize allocating their funds towards charitable endeavors, surpassing spending on transportation and gifts. Moreover, more than half of respondents, accounting for 54%, express their intention to increase their charitable contributions compared to previous years, underscoring the enduring commitment of the Saudi Arabian community to support those in need during this sacred month of Ramadan.

In 2024, Saudi Arabians plan their Ramadan shopping wisely. The majority opt to shop in the first week of March, just before Ramadan starts, while some early birds prefer late February to get what they need. Although many Saudi Arabians shop mostly in physical stores (40%), it is interesting to note that women split their shopping equally between stores and online.

When it comes to what matters most during Ramadan shopping, price tops the list for 75% of people. Discounts and speed of delivery or readiness for pickup follow closely behind. These insights give a clear picture of how Saudi Arabians approach their shopping, focusing on getting good deals and making sure they have convenient options for getting what they need.

Saudi Arabians look back on 2023 with positivity, particularly in their relationships with family and friends. Additionally, mental health and career were well observed, reflecting a balanced and fulfilling year for many.

Looking forward, there is a strong sense of optimism among surveyed Saudi Arabians, with an overwhelming 75% expressing confidence that 2024 will surpass 2023. When contemplating the year, words like optimism, satisfaction, and happiness dominate, indicating a widespread anticipation for the opportunities and experiences that lie ahead, shaping a hopeful outlook for the future in Saudi Arabia.