Online Qualitative Research

Online Qualitative Research including IDIs, FGDs, iHUT, and diary studies

Business context & TGM Research Solution

Qualitative Research involves questions that can be answered in an unstructured fashion with no set response options. The modes of administering such studies include in-depth online personal interviews, online-focused groups, in-home product usage testing, and diary studies.

Imagine you are answering a survey question, but don't find an appropriate option in the list of the options provided. It will obviously frustrate you and reduce your interest in the survey. That's exactly why leaving responses open-ended sometimes becomes essential to get to the crux of the customer's voice. 

Why work with TGM Research on online qualitative research?



At TGM, we source any type of respondents for any type of research

Full spectrum

Offers the full spectrum of online qualitative research techniques including IDIs, FGDs, iHUT, and diary studies


Full-stack service provider with offline survey services as well, if required

Do surveys

No need to have survey experts at the location(s) you want to do surveys

Fastest way

Speed advantages (up to 5X faster) compared to the traditional offline method

Still hesitating to embrace mobile research?

Trying is the best proof of concept.

For all new Clients, TGM Research offer a free trial online and mobile survey
TGM Research - mobile surveys

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

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TGM Research FZE

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