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Examples of Effective Likert Scale Questions to Use in Surveys
Discover the best Likert scale examples and templates for your next survey. Use the most reliable rating scale to measure opinions and feedback.
Likert Scale Questions
Conducting a survey? Likert-style questions are a popular way to gauge respondents' attitudes, perceptions, and opinions. But coming up with properly worded Likert items can be tricky.
This comprehensive guide provides a wide variety of tried-and-tested Likert scale examples you can reference to create better surveys.
This comprehensive guide provides a wide variety of tried-and-tested Likert scale examples you can reference to create better surveys.
Introduction to Likert Scale Questions
A Likert scale presents respondents with a declarative statement. They then indicate their degree of agreement or disagreement on a symmetric agree-disagree scale.
Likert scales add nuance beyond a simple yes/no dichotomous response, capturing the intensity of sentiment. This provides richer attitudinal data.
The following are some best practices when formatting Likert survey questions:
Likert scales add nuance beyond a simple yes/no dichotomous response, capturing the intensity of sentiment. This provides richer attitudinal data.
The following are some best practices when formatting Likert survey questions:
- Use 5 to 7 response options
- Balance both positive and negative/reversed statements
- Maintain consistency in scale direction and order
- Avoid complex vocabulary that confuses
Agree-Disagree Likert Scale
Agree-disagree scales are the standard format. Here are examples using various degrees of agreement:
- Strongly agree, Agree, Undecided, Disagree, Strongly disagree
- Agree very strongly, Agree strongly, Agree, Disagree, Disagree Strongly
- Completely agree, Mostly agree, Slightly agree, Slightly disagree, Mostly disagree, Completely disagree
Value Likert Scale Examples
Value scales assess levels of perceived value, usefulness, or worth:
- High, Moderate, Low, None
- Excellent, Good, Fair, Poor
Frequency Likert Scale Examples
This gauges how recurrent something is:
- Never, Rarely, Occasionally, Sometimes, Frequently
- Always, Very often, About half the time, Rarely, Never
Importance Likert Scale Examples
Importance scales evaluate degrees of perceived significance. For example:
- Very important, Moderately important, Slightly important, Not important
- Extremely important, Very important, Moderately important, Slightly important, Not at all important
Quality Likert Scale Examples
These assess perceived quality using descriptors like:
- Very good, Good, Average, Poor, Very Poor
- Excellent, Above average, Average, Below average, Poor
Likelihood/Probability Likert Scale Examples
These quantify the perceived chance of something occurring, e.g.:
- Very likely, Likely, Neutral, Unlikely, Very Unlikely
- Definitely, Probably, Possibly, Probably not, Definitely not
Dichotomous Agree/Disagree Likert Scale Examples
Dichotomous scales provide a simple binary choice, which works well for certain scenarios:
- Agree, Disagree
- Yes, No
- True, False
Three-Point Likert Scale Examples
Three-point scales offer a middle neutral option:
- Good, Average, Poor
- Correct, Undecided/Unsure, Incorrect
- Too much, Just right, Too Little
Putting Likert Scale Examples into Practice
With these handy Likert scale examples for reference across a variety of formats, you can now start to develop well-constructed Likert questions for your next survey. Just match the appropriate response scale type to your information needs.
And don't forget to balance your questions with both positive and reversed/negative phrasing. This will optimize the validity of your Likert scale in assessing true respondent attitudes. So now you're ready to create a quality survey as you embark on your research project.
And don't forget to balance your questions with both positive and reversed/negative phrasing. This will optimize the validity of your Likert scale in assessing true respondent attitudes. So now you're ready to create a quality survey as you embark on your research project.
As the leading online data collection agency, TGM Research conducted multiple market research projects across the regions. To discover more about our research practices and methodologies reach out to us.
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