These quantify the perceived chance of something occurring, e.g.:
Very likely, Likely, Neutral, Unlikely, Very Unlikely
Definitely, Probably, Possibly, Probably not, Definitely not
Dichotomous Agree/Disagree Likert Scale Examples
Dichotomous scales provide a simple binary choice, which works well for certain scenarios:
Three-Point Likert Scale Examples
Three-point scales offer a middle neutral option:
Good, Average, Poor
Correct, Undecided/Unsure, Incorrect
Too much, Just right, Too Little
Putting Likert Scale Examples into Practice
With these handy Likert scale examples for reference across a variety of formats, you can now start to develop well-constructed Likert questions for your next survey. Just match the appropriate response scale type to your information needs.
And don't forget to balance your questions with both positive and reversed/negative phrasing. This will optimize the validity of your Likert scale in assessing true respondent attitudes. So now you're ready to create a quality survey as you embark on your research project.
As the leading online data collection agency, TGM Research conducted multiple market research projects across the regions. To discover more about our research practices and methodologies reach out to us.
Transform your approach. Let's talk research!
Explore articles to master your market research planning