How will Ramadan be different this year?

We know we are not the only ones curious about this. To get to the root of this question, TGM has conducted the world's most extensive Ramadan study, surveying over 9,612 Muslim believers across multiple regions, to understand the impact of changes.

The pandemic reshaped how the Muslim community prepares for, lives, and celebrates the holy month. In the face of the COVID pandemic, multiple traditional Ramadan activities will be affected this year. The majority of Muslims mostly miss Tarawih prayer (63%) and Iftar time (65%) with friends and relatives.

More than 90% of Muslims will be fasting this upcoming Ramadan. 63% claim they will increase their private worship.

Consumers are seeking additional opportunities, ready to spend more after one year of turbulence. The category impacted the most will be transportation. With all the restrictions in place, 28% will spend less on transportation-related expenses this Ramadan.

Traditional gifts for Eid and food-related expenses will increase compared with the previous year. The TGM Ramadan International Survey reveals that nearly 40% of Muslims will spend more on food and drinks for Ramadan 2021.

Fewer meals are being prepared at home as consumers increasingly seek convenience. 32% will be ordering food during Ramadan, with the mobile becoming the device of choice for food orders.

The pandemic still dominates the global economic outlook heading into 2021. 2021 will be the year of transition. For many, it represents an opportunity to reset. According to the TGM Ramadan International Survey, 6 out of 10 people believe that 2021 will be much better than 2020.