The Great Global Takeoff: Where the World Is Flying This Summer
In the latest TGM Global Travel Report 2025, Western Europe remains the top destination, attracting 13% of global travelers (N=21000). Yet Southeast Asia has emerged as a strong contender, now tied with the Middle East at 12% - and surpassing North America. This marks a clear shift in regional focus within just two years.
Behind this shift lies a generational driver. Travelers aged 18–24 are more likely than any other age group to travel internationally this summer. Their preferences are expanding the global map, toward destinations that offer rich experiences, affordability, and cultural depth.
But this year brings a new development: shopping has become the second-most popular activity. In 2023, 41% of travelers listed it as a top activity. In 2025, that figure has climbed to 53% - a sharp increase in just two years. This trend is most visible among travelers aged 35 to 44, who are blending leisure with lifestyle exploration. Meanwhile, older travelers aged 55+ continue to prioritize cultural and gastronomic experiences, with nearly half selecting these as their top travel focus. This reinforces the importance of offering depth and authenticity - particularly for more experienced travelers seeking meaningful engagement with their destination.
