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Europe

Crypto currency INSIGHTS 2024

TGM Webinar Crypto currency - Antonella Abatilli  Expert
Antonella Abatilli
Client Service Director
Cryptocurrency Insight in Europe 2024

From mobile payments to digital assets, Europe’s financial landscape is entering a transformative phase. But while more are becoming curious about cryptocurrency, concerns around safety, complexity, and regulation are still slowing things down. In this webinar, we explore how Europeans are approaching crypto in real life—who’s using it, how they’re using it, and what’s stopping others from joining in. Based on TGM’s multi-country study across 34 markets, the session takes a closer look at what makes Europe’s crypto journey unique—and what it means for the future of digital finance. Whether you work in fintech, market research, or just want to understand how crypto is gaining ground in everyday life, this session will give you the key takeaways you need.

What You'll Discover:

  • How payment preferences are evolving across age and gender groups in Europe
  • Digital wallet and mobile payment behaviours
  • Europe’s position compared to other global regions on crypto familiarity
  • Key barriers to adoption — and where opportunities lie
  • What the future looks like for digital assets and financial tools in Europe
Antonella Abatilli
TGM Research

Meet Antonella Abatilli, the Speaker

Client Service Director, TGM Research

Antonella brings 10 years of market research experience in Europe with strong project management skills.

She has 10 years of experience in online research methodologies, specialising in panel-based studies. Before joining TGM Research she worked for GMI, Lightspeed and then Kantar.

With 5 years of experience in implementation of research projects, delivering high quality data and ensuring adherence to timings.

How TGM’s Webinar Will Elevate Your Understanding of Travel

Understand the Shifting Dynamics of Digital Payments in Europe

Understand the Shifting Dynamics of Digital Payments in Europe

From cash-dominant habits to growing mobile wallet usage, Europe’s payment landscape is evolving. This session dives into how attitudes toward money are changing, and what this means for crypto readiness.
Uncover the Real Drivers and Barriers of Crypto Adoption

Uncover the Real Drivers and Barriers of Crypto Adoption

Why are some Europeans buying crypto, while others stay on the sidelines? We’ll explore the motivations, trust gaps, and usage behaviors shaping how digital assets are perceived and used.
Gain Strategic Insights to Navigate the Future of Digital Finance

Gain Strategic Insights to Navigate the Future of Digital Finance

With growing interest—but also deep skepticism—this webinar unpacks what brands, platforms, and financial services need to do to engage users and build trust in crypto’s next chapter.

About TGM Research

Ready to Navigate the Future of Cryptocurrency?
Gain a clear view of consumer behaviors, payment motivations, and key drivers with TGM Global Cryptocurrency Insights 2024.
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