Cryptocurrency Insight in Europe 2024
From mobile payments to digital assets, Europe’s financial landscape is entering a transformative phase. But while more are becoming curious about cryptocurrency, concerns around safety, complexity, and regulation are still slowing things down.
In this webinar, we explore how Europeans are approaching crypto in real life—who’s using it, how they’re using it, and what’s stopping others from joining in. Based on TGM’s multi-country study across 34 markets, the session takes a closer look at what makes Europe’s crypto journey unique—and what it means for the future of digital finance. Whether you work in fintech, market research, or just want to understand how crypto is gaining ground in everyday life, this session will give you the key takeaways you need.
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How payment preferences are evolving across age and gender groups in Europe
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Digital wallet and mobile payment behaviours
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Europe’s position compared to other global regions on crypto familiarity
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Key barriers to adoption — and where opportunities lie
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What the future looks like for digital assets and financial tools in Europe