Meet Ayesha Fathima, the Speaker
Client Service Director APAC, TGM Research
Ayesha brings over 18 years of experience in delivering insights that shape strategic decisions. With a deep understanding of consumer behavior and market trends, she continuously adapts research methodologies to meet evolving client needs. At TGM Research, she leverages innovative data collection and analysis techniques to provide exceptional value to clients.
Understand the Cultural Dynamics Behind Effective Online Surveys
From language and religion to gender norms, cultural nuances deeply shape how people across MENA respond to surveys. This session explores how adapting tone, translation, and timing can transform data quality and engagement.
Uncover the Power of Mobile-First Research Design
With over 90% smartphone usage in markets like KSA, UAE, and Egypt, digital surveys must be designed for mobile. Learn how mobile-first, localized approaches boost participation and accuracy in one of the world’s fastest-growing digital economies.
Gain Practical Insights from Real Case Studies Across the Region
This session dives into real-world projects from FMCG to finance, revealing how culturally tailored survey design drives stronger response rates and richer insights.
