x

Waste Segregation at Source in Vietnam 2025

Clean Today, Green Tomorrow

Key Highlights

Waste Segregation at Source in Vietnam Report

95%

of Vietnamese show interest in environmental issues.

42%

of Vietnamese want to join local environmental protection initiatives.

83%

of consumers perceive the impact of reduce, reuse, recycle practices.

93%

of respondents are willing to decrease their use of single-use plastic products.

PRO Vietnam and TGM Research Partner to Advance Sustainable Waste Management in Vietnam

Amid the country’s rapid urbanization and industrial growth, waste management has become an urgent challenge requiring innovative solutions. Sharing a vision of a Green, Clean, and Beautiful Vietnam, we combine our expertise to better understand consumer perceptions and address waste issues directly. We promote a circular economy, advancing more accessible and sustainable packaging collection and recycling practices.

Advance Sustainable Waste Management in Vietnam Banner

Understand Consumer Recycling Habits

Analyze behaviors around reducing, reusing, and recycling in Vietnam.

Boost Recycling Awareness

Strengthen education programs to encourage sustainable actions.

Spot Sustainability Opportunities

Identify opportunities to enhance recycling systems and consumer participation.

Support PRO Vietnam's Mission and Initiatives

Align with PRO Vietnam’s initiatives to advance sustainable development.

waste segregation at source in vietnam chairman

According to TGM Research, Vietnam does not suffer from a lack of environmental awareness. What the country needs is a transparent and consistent system that can turn public awareness into lasting, everyday habits. For PRO Vietnam, waste separation at source is the cornerstone of building a circular economy. With citizens ready to do their part, it is now up to all stakeholders to take stronger, more decisive action—and to prove that when people sort their waste properly, the system behind it works effectively and delivers real results.

Pham Phu Ngoc Trai

Chairman of PRO Vietnam

waste segregation at source in vietnam CEO

True success lies in the legacy we leave behind. By offering insights grounded in consumer behavior, our mission is to inspire not just today's entrepreneurs, but generations to come, to embrace sustainability as a foundational principle.

Greg Laski

CEO & Founder of TGM Research

Waste Segregation at Source in Vietnam 2025

Report Preview

About the Report

Description

Vietnam is entering a pivotal stage in its sustainability journey, with waste segregation at source becoming both a national priority and a growing social expectation. As urbanization accelerates and consumption patterns evolve, households across major cities are increasingly conscious of their environmental footprint and the importance of responsible waste management.

Waste Segregation at Source in Vietnam 2025 Report provides an in-depth view of how Vietnamese households perceive, practice, and are prepared to adopt waste sorting, as well as the barriers they face and the communication models that resonate most. The study offers critical insights for policymakers, municipalities, environmental organizations, and businesses seeking to support Vietnam’s transition toward a circular and sustainable future.

This report is essential reading for stakeholders working to build effective waste management systems, strengthen public engagement, and accelerate environmental progress nationwide.

Report Content

1. About the Survey
2. The Mindset Shift: Vietnam is Already Environmentally “Awake”
- Interest in Environmental Issues
- Generational Segments and Readiness
- Local Environmental Issues
3. From Mindset to Lifestyle: What People Already Do
- Daily Eco Behaviors
- Participation in Environmental Events
- Preferred Event Venues
- Environmental Protection Activities
4. 3R Awareness and Understanding
- Recognition of Reduce–Reuse–Recycle (3R)
- Perceived Benefits of 3R
- Where Vietnam Should Start with 3R
- Expectations from Waste Sorting
5. Recycled Products and Packaging
- Willingness to Purchase Recycled Packaging
- Motivations and Hesitations
- Shopping Decision Drivers
- Regulation Awareness and Public Support
6. Reality Check: How Waste Is Handled Today
- Current Collection and Disposal Practices
- Household Sorting Behavior
- Apartment/Condominium Sorting Context
- Awareness of Recyclables’ “Afterlife”
7. Barriers and Motivators
- Reasons for Not Sorting and Key Motivators for Sorting
8. Preferred Waste Sorting Models
9. Strategic Recommendations
- Segment-Specific Communication and Behavior Change Strategies
10. Eco-Behavior Segmentation

Methodology

METHODOLOGY
The study was conducted through online interviews (CAWI) with a representative sample of residents across major cities in Vietnam. The research was carried out entirely by TGM Research, in partnership with PRO Vietnam. Fieldwork took place from 12 September to 13 November 2025.
The survey targeted respondents aged 15 to 64 and ensured coverage across key demographic variables, including gender, age groups, city distribution, household size, income levels, and housing types. The sample mirrors Vietnam’s urban population structure for the studied age range.

SAMPLE SIZE
Total sample: N = 1,925 respondents residing in Vietnam
Age groups included:
15–17
18–24
25–34
35–44
45–54
55–64
Geographical coverage: Hanoi, Hai Phong, Danang, Khanh Hoa, Ho Chi Minh City, Can Tho.