Skip to main content
TGM Sustainability Report 2024 - New Price Label

TGM Sustainability Report in Vietnam 2024

Get grounded insights into behaviors, values, and the barriers that shape the Vietnamese path to environmental responsibility in 2024.
TGM Sustainability Report in Vietnam 2024 Flag

About the Report

Description

Sustainability is front-of-mind for Vietnamese consumers, and now expectations are shifting. 99% express concern about climate change, with 92% believing it will seriously impact future generations. Environmental values are increasingly influencing day-to-day behavior, including common habits like recycling and water conservation.

Yet awareness doesn’t always guarantee depth or consistency in action. Many consumers face challenges, ranging from high costs to limited access to sustainable options, that hinder their ability to act on their values. The journey from intention to meaningful change is ongoing, especially as individuals seek more guidance and support in making environmentally responsible choices.

TGM Sustainability Report in Vietnam 2024 provides a grounded, data-driven view of what’s driving sustainable behavior in this market. For NGOs, climate advocates, and policy leaders, it’s an essential lens into the values, habits, and challenges shaping environmental action in Vietnam.

Report Content Overview

  1. 1. From Click to Habit: How Often and Where They Shop
    • Frequency and habits of online shopping
    • Devices used for shopping: smartphone, desktop, tablet
    • Shopper segmentation: light, moderate, and heavy users
  2. 2. Inside the Cart: What They Buy and How
    • Most popular product categories: fashion, personal care, beauty, etc.
    • In-store vs. online shopping preferences
    • Emerging behaviors: livestream shopping, subscription services
  3. 3. The Digital Marketplace: Where They Shop and Why
    • Platform preferences: Shopee, Lazada, TikTok Shop, Tiki, etc.
    • Key motivators for platform choice
    • Cross-platform usage across shopper groups
    • Promotion preferences by age group (discounts, gifts, loyalty offers)
  4. 4. Checkout Experience: Completing the Purchase
    • Preferred payment methods: COD, e-wallets, BNPL, bank transfers
    • How preferences vary by age, gender, and shopper type

Methodology

The TGM Sustainability Report in Vietnam 2024 is based on a large-scale quantitative survey conducted across 34 countries, with a focused analysis of responses from Vietnam. The research targets a nationally representative sample of Vietnamese adults aged 18 to 55+, offering a localized perspective on sustainable behaviors, climate concerns, everyday eco-practices, and barriers to action for 2024.

  • Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
  • Country Coverage: Vietnam
  • Sample Size: N=1122
  • Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
  • Data Weighting: Results were weighted to reflect national demographics by gender and age for accurate market representation
TGM Sustainability Report in Vietnam 2024 - Report Detail Cover

REPORT DETAILS

  • TGM Sustainability Report in Vietnam 2024
  • Language: English
  • Released: 07/2024
  • Pages: 98 with detailed references
  • Questionnaire: Download questionnaire
  • Format: PDF report
  • Access after purchase: please kindly check your email
Price $345 $155

Your Research Partner for Impact, Integrity, and Global Reach

TGM Sustainability Report in Vietnam 2024 - Trusted by changemakers worldwide

Trusted by changemakers worldwide

With 11,700+ downloads of reports from 2024, TGM is a trusted source for insights and strategy among NGOs, policymakers, and mission-driven brands.
TGM Sustainability Report in Vietnam 2024 - Representative data for confident decisions

Representative data for confident decisions

We collect insights from 20,107 verified respondents across 34 countries, giving you representative, credible data to act on.
TGM Sustainability Report in Vietnam 2024 - Local insights, global relevance

Local insights, global relevance

Our localized panels ensure cultural relevance and market depth, whether you want to track APAC’s behavior or climate concern in Europe.
TGM Sustainability Report in Vietnam 2024 - Research that drives sustainable action

Research that drives sustainable action

From sustainability sentiment to green campaign testing, we deliver research that drives meaningful progress.

Frequently Asked Questions

What are the sustainability trends in Vietnam in 2024?

Vietnamese consumers in 2024 are embracing sustainability with growing intent. Their daily routines, lifestyle preferences, and community participation reflect a stronger environmental awareness. Here are the key sustainability trends shaping behavior in Vietnam this year:

  • Climate concern is rising: Vietnamese consumers are highly attuned to environmental challenges, with widespread recognition of the long-term impacts of climate change. This concern is fueling a deeper personal commitment to sustainable living.

  • Daily actions speak louder: Practices such as recycling, conserving energy and water, and avoiding plastic are increasingly integrated into everyday habits, signaling a shift toward more conscious consumption.

  • Balancing interest and access: While enthusiasm for sustainability is strong, practical barriers like cost and product availability remain. Many individuals want to make greener choices but seek better infrastructure and affordability to act consistently.

  • Community-focused engagement: Local initiatives and community-based activities, such as public cleanups and green events, are becoming more prominent, showing that environmental efforts in Vietnam are both socially driven and personally meaningful.

Ready to explore these trends in full detail? Purchase the Vietnam sustainability report to gain a deeper understanding of consumer behavior in 2024, and receive a detailed APAC sustainability report at no extra charge.
Who benefits from TGM sustainability data?

  • Government Agencies & Environmental Bodies: Use real-time consumer insights to craft policies that align with local concerns like climate anxiety, plastic use, and recycling behaviors, fostering greater public participation in eco-initiatives.

  • Consumer Brands & Retailers: Understand what drives sustainable choices among Thai consumers, from interest in recycled packaging to support for green products. Design offerings that reflect the values and daily practices of your customers.

  • NGOs & Advocacy Groups: Pinpoint where the public stands on climate change and where gaps in action still exist. Use this data to shape campaigns that motivate behavioral change and community involvement.

  • Media & Communication Agencies: Craft messaging that resonates with sustainability-aware audiences. Whether it’s highlighting plant-based lifestyles or tackling the stigma around recycled goods, TGM's insights offer a strategic advantage.

  • Market Researchers & Sustainability Consultants: From segmentation by age to deep dives on behavior like 3R practices, this report offers a rich, data-backed foundation for strategic planning and impact measurement.

Does the report segment data by demographics or consumer types?

Yes, the TGM Sustainability Report in Vietnam 2024 includes segmentation by key demographics such as age group and gender, offering a breakdown of how different consumer profiles engage with issues like climate change, plastic use, or green product adoption.

For brands and organizations looking for even more tailored insights—such as specific consumer personas, behavior by region, or sustainability engagement clusters—we offer a customization package to dig deeper into what matters most to your strategy.

Contact us to explore how a custom analysis can support your next sustainability initiative.

What is the time frame of the data collection and analysis?
The data for this report was collected between 1st June and 31st July 2024, ensuring an up-to-date snapshot of consumer attitudes, behaviors, and barriers related to sustainability in Vietnam.
What are the quality measures?
The report follows strict quality standards to ensure reliable, accurate insights. It is based on a representative sample of 20,107 respondents across 34 countries, including Vietnam. Data collection was conducted via Computer-Assisted Web Interviewing (CAWI) for consistency and standardization. All responses were verified, cleaned, and processed in-house by TGM Research using rigorous quality controls, including error checking, response validation, and consistency reviews. These measures ensure that every insight in the report is statistically sound and decision-ready for use in today’s fast-moving sustainability trends.
How will I receive the report after purchase?
You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.
TGM Sustainability Report in Vietnam 2024 - TGM Logo
Your Guide to the Vietnamese Consumer in 2024
Be the brand that aligns with consumer values and leads the shift to a more sustainable future.

Looking for In-Depth Sustainability Insights by Country?

Check our country reports to access sustainability trends tailored to your country.
TGM Sustainability Insights 2024 | Data in Europe
TGM Sustainability Insights 2024 | Data in APAC
TGM Sustainability Insights 2024 | Data in MENA
TGM Sustainability Insights 2024 | Data in LATAM
TGM Sustainability Insights 2024 | Data in AFRICA
TGM Sustainability Insights 2024 | Data in USA