TGM Vietnam
Ride-Hailing Insights 2024

Name: Vietnam Ride-Hailing Insights 2024 | Consumer Trends & Data
Creator: TGM Research
License: https://tgmresearch.com/terms-and-conditions.html

Get in-deep insights on what drives Vietnamese consumers to choose specific ride-hailing apps — and why they remain loyal.

TGM 2026
Ride-Hailing Insights in Vietnam

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About the Report

Description

Vietnam’s ride-hailing market is one of the fastest-growing in Southeast Asia, driven by rapid urbanization, increasing smartphone penetration, and evolving consumer behavior. Competition among platforms is fierce, with local and international players fighting for market share.

TGM Ride-hailing Insights Vietnam 2024 report delivers exclusive, data-driven insights into the motivations, preferences, and behaviors of Vietnamese ride-hailing users. This in-depth analysis reveals the factors shaping consumer choices and competitive positioning, helping you make informed strategic decisions.

Report Content Overview

1. How Vietnameses Use Ride-Hailing Apps

How often are ride-hailing services used for commuting and personal travel?
What types of activities drive ride-hailing adoption?
How does car ownership influence ride-hailing usage?

2. Why They Choose Ride-Hailing

Why do consumers use ride-hailing apps instead of taxis or public transport?
How do convenience, pricing, and availability impact consumer decisions?
What are the unique factors driving app usage in urban and rural areas?

3. What Influences App Selection and Loyalty

What are the top three reasons Vietnamese consumers stick with their preferred ride-hailing app?
How important are driver availability, app experience, and pricing?
What drives trust and repeat usage among Vietnamese users?

4. Brand Awareness & Market Share

Which ride-hailing platforms are most recognized and trusted by Vietnamese consumers?
What factors drive brand preference and repeat usage?
How do market dynamics and pricing strategies influence brand positioning?

Methodology

TGM Ride-Hailing Insights in Vietnam 2024 study is based on a large-scale quantitative survey conducted across 35 countries, targeting a representative sample of adults aged 18 to 55+ in Vietnam. The survey was designed to provide a representative and localized perspective on ride-hailing consumer behavior, motivations, app preferences, brand awareness, and market-specific challenges.

Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
Country Coverage: Vietnam
Sample Size: N=558
Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
Data Weighting: Results have been weighted to reflect national demographics for accurate market representation.

TGM Vietnam Cryptocurrency Insights 2024 Cover report

REPORT DETAILS

TGM Ride-hailing Insights in Vietnam 2024
Language: English
Released: 04/2025
Pages: 51 with detailed references
Questionnaire: Download
Format: PDF report
Access after purchase: please kindly check your email

Why You’ll Find This Report Interesting

Local Market Expertise

Built on TGM’s deep understanding of the Vietnamese market and consumer behavior.

Actionable Insights

Provides data-backed recommendations to strengthen market positioning and customer retention.

Competitive Benchmarking

Learn how your platform compares to others in the market.

Consumer-Centric Approach

Understand the motivations and needs of Vietnamese consumers to drive growth.

Selected Insights from the Reports

What’s driving ride-hailing adoption in APAC?

Ride-hailing Adoption Drivers

What’s driving ride-hailing adoption in Vietnam?

Ride-hailing apps in Vietnam have become a go-to option for getting around safely, especially when heading to events or gatherings. With stricter rules on drunk driving, more people are turning to ride-hailing services as a safer and more convenient alternative to driving themselves.

Spontaneous trips are also common. Whether it’s a last-minute plan or dealing with bad weather and traffic, Vietnamese consumers trust ride-hailing services to get them where they need to go quickly and reliably.

for a deeper look at what’s driving adoption and how to meet consumer expectations in Vietnam’s fast-growing market. .

Do people in APAC use ride-hailing apps daily?

Frequency of Use

Do Vietnamese use ride-hailing apps daily?

In recent years, ride-hailing has become embedded in the habits of Vietnamese citizens, creating a steady and consistent demand. Most use these services at least once or a few times a week. Although the daily demand is small, it reflects the growing reliance on ride-hailing for convenience, whether it’s for commuting to work, avoiding traffic jams, or attending social gatherings when other options aren’t as practical.

There’s still room to grow. A small segment of the market rarely or never uses these services, which is an opportunity for new players. Offering a reliable and affordable service could help convert occasional users into regular ones.

for a detailed look at consumer habits and strategies to capture more market share.

Which ride-hailing apps are winning in APAC?

Top-of-Mind Brands

Which ride-hailing apps are winning in Vietnam?

While Uber leads in markets like Australia, Grab has secured a firm hold in Vietnam and Singapore, with other local brands also capturing a significant share of the market.

Breaking into this space won’t be easy. Success will depend on understanding why users stay loyal and identifying gaps in service that existing players aren’t filling.

for a closer look at user behavior and opportunities in Vietnam’s competitive ride-hailing market.

Frequently Asked Questions

Does the study cover all regions of Vietnam or focus on specific areas?

The study provides a nationally representative analysis of Vietnam's ride-hailing market, showing key trends and consumer behaviors at the country level. Understanding nationwide patterns by this approach offers businesses reliable and actionable insights into Vietnam’s ride-hailing landscape.

What are the quality measures?

The report applies comprehensive quality measures to ensure data accuracy and reliability. It is based on a representative sample of 3000+ respondents across 35 countries, including Vietnam. The survey was conducted using the Computer-Assisted Web Interviewing (CAWI) methodology, ensuring consistent and standardized data collection. All data is verified, cleaned, and processed in-house under strict quality controls managed by TGM Research. Enhanced validation measures, including response verification, error checking, and consistency reviews, are applied throughout the data collection process to minimize bias and inaccuracies. These rigorous quality controls ensure that the insights provided in the report are both statistically robust and strategically valuable, supporting informed business decisions in complex markets.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.

Can I use this data for marketing or product development?

Yes, TGM Ride-Hailing Insights in Vietnam 2024 report provides strategic value for both marketing and product development. It delivers:

Which ride-hailing apps are most preferred and why
Key drivers of app loyalty, such as pricing, convenience, and service quality
Factors influencing switching behavior and repeat usage

For marketing:

Refine your targeting strategies by understanding what motivates consumer adoption and retention.
Craft more effective messaging by aligning with consumer priorities and pain points.
Benchmark your brand’s positioning against competitors to strengthen market presence.

For product development:

Identify gaps in user experience and develop features that address needs.
Improve app functionality and service delivery based on consumer expectations.
Enhance customer retention through tailored offerings and improved service quality.

The insights provided by TGM Research are actionable and data-driven, helping businesses to make informed decisions that enhance customer engagement, increase market share, and drive long-term growth.

How can I access the survey data tables?

We provide the report as a PDF document, which includes detailed ride-hailing insights and trends within the country. The PDF report contains comprehensive statistics presented with clear chart visuals, giving you all the data and insights to support your business decisions.

Who is TGM Research?

TGM Research (TGM) is a technology-driven market research company specializing in global online data collection and innovative survey technology. With over 7 years of experience in the market research industry, we have conducted many the largest global surveys, working with leading companies to deliver reliable and actionable market intelligence.

As a remote-first company with a team of 60+ members across five continents, TGM uses advanced Res-Tech (Research Technology) to provide agile insights that drive better business decisions. Our expertise in consumer behavior and market analysis allows us to uncover deep insights into market trends, customer motivations, and competitive dynamics.

The TGM Ride-Hailing Insights Vietnam 2024 report is based on solid fieldwork and carefully collected survey data. Our data collection and analysis processes follow strict industry standards and quality controls, ensuring that the insights provided are accurate, consistent, and strategically valuable.

TGM 2026 Ride-Hailing Insights in Vietnam is launched!

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TGM Vietnam Ride-Hailing Insights 2024