EXPERT PERSPECTIVES
Vietnam E-Commerce 2025 Booklet: Fast-Forward into the Future
Explore exclusive shopper data, expert perspectives, and trend forecasts to help your brand stay ahead.
50 %
of Vietnamese shop online at least
once a week.
According to the TGM Research,
Shoppers are Evolving Fast.
- Digital-first habits are reshaping frequency and category choices.
- Price still matters, but convenience and experience now tip the balance.
- The line between online and offline is blurring, with omnichannel journeys becoming default.
The big question: How can brands capture this momentum and adapt their strategies?
Spotlight on New Habits
TGM Research revealed a major shift in how Vietnamese consumers balance affordability, convenience, and flexibility in their shopping decisions.
The booklet provides a comprehensive overview of these insights, unpacking the numbers, consumer behaviors, and expert strategies that are shaping Vietnam’s next digital commerce wave.
Insights from Industry Leaders
“The future logistics will blend automation, real-time analytics, and strategic partnerships with local carriers to deliver faster, more cost-effective fulfillment, especially in Tier 2 and Tier 3 cities.”
Luan Nguyen Principal at BCG
“Trust and freshness are key differentiators, particularly for groceries, where a significant share of Vietnamese consumers are now purchasing food online.”
Tung Dao Online Division Head at LOTTE Mart
“The future of e-commerce will merge technology with empathy: AI will enable not just transactions, but trusted, human-centric digital experiences.”
Michael Quoc La Co-Founder at Tictag
Why Download This Booklet?
- Exclusive interviews with industry leaders across various sectors
- Actionable consumer insights from 1,100+ Vietnamese shoppers
- Trend forecasts on AI, social commerce, livestreaming, and BNPL and more
- Smart strategies for brands to thrive in 2025 and beyond
Win More Customers with
The Full Vietnam E-Commerce Booklet
Access the full booklet packed with data, consumer insights, and expert strategies to fuel your next digital move.
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