WASTE SEGREGATION AT SOURCE IN VIETNAM

Changing Perceptions: The Path to Greater Acceptance of Recycled Products in Vietnam

Vietnam is advancing its sustainability efforts through new Extended Producer Responsibility (EPR) regulations. The Waste Segregation at Source in Vietnam Report reveals a growing consumer preference for recycled products, yet challenges such as quality perception and safety concerns persist, highlighting the need for effective education and transparency.

Vietnam is at a pivotal moment in its environmental journey. As climate change and pollution increasingly impact the nation, the government has introduced new regulations aimed at reducing waste and promoting sustainability. From January 1, 2024, manufacturers and importers of key products like lubricants, batteries, tires, tubes, and commercial packaging must either recycle or contribute financially to support waste recycling efforts. This policy, known as Extended Producer Responsibility (EPR), is a key component of the Law on Environmental Protection 2020 and Decree No. 08/2022/ND-CP. However, for EPR to truly catalyze change, it must be supported by a broad-based transformation in consumer attitudes and behaviors towards products made from recycled materials.

Shifting Consumer Priorities: The Rise of the “Green” Factor

In recent years, consumer priorities have evolved beyond traditional considerations such as price, brand trust, and product performance. An increasing number of individuals are now placing significant value on the environmental impact of their purchasing choices. This shift is reflected in the findings of the Waste Segregation at Source in Vietnam Report by TGM Research and PRO Vietnam. According to the report:

93% of respondents acknowledge the environmental benefits of using recycled products, highlighting a growing consensus on the importance of sustainability.
90% of consumers are willing to choose less visually appealing recycled packaging over standard alternatives if it contributes to environmental conservation.

Shifting Consumer Priorities: The Rise of the “Green” Factor

This willingness underscores a broader trend where the "green" factor is becoming a crucial element in decision-making processes.

Challenges and Barriers to Consumer Acceptance

While this growing emphasis on environmental considerations reflects a positive development in consumer attitudes, it is essential to recognize that the adoption of recycled products is not without its challenges.

A key obstacle is the perception of quality. The TGM and PRO Vietnam report indicates that:

61% of consumers have reservations about the quality of recycled products.

This skepticism potentially stems from a lack of understanding about the recycling process and the advancements that have been made in producing high-quality recycled goods.

Safety concerns also play a significant role, with 34% of consumers expressing apprehension regarding the safety of recycled products. This hesitation may arise from uncertainties about the origins of recycled materials and the standards applied during their production. Additionally, the higher cost of recycled products, due to the extra steps needed to ensure quality and safety, is a barrier for 41% of consumers.

Challenges and Barriers to Consumer Acceptance

Changing the Narrative: Building Confidence in Recycled Products

To truly unlock the potential of the recycling market in Vietnam, there must be a concerted effort to change the narrative around recycled products. This involves not only improving product quality but also educating consumers about the benefits and realities of recycled materials. Public awareness campaigns can play a pivotal role in shifting perceptions, emphasizing that recycled does not mean inferior but rather, responsible and innovative.

A critical first step is to ensure excellence in the initial stages of recycling, particularly through effective waste classification at the source. Standardizing this process can build consumer confidence by ensuring that recycled materials are of high quality and suitable for manufacturing. When consumers understand that recycled products are made from carefully sorted and processed materials, their confidence in these products is likely to increase.

For businesses, transparency and education are key. Companies need to actively communicate their commitment to sustainable practices and highlight the technological advancements in their production processes. This openness helps demystify the recycling process and reassures consumers of the product's quality.

For a comprehensive analysis of consumer behavior related to waste reduction, reuse, and recycling in Vietnam, explore our Waste Segregation at Source in Vietnam Report. This report provides valuable insights to enhance recycling awareness, improve educational programs, and support businesses in adopting sustainable practices.
If you’re interested in a detailed exploration of other demographics, please contact us.
See how TGM puts sustainability into action with the Zero Plastic Journey.