Vietnam’s e-commerce is entering a new phase, powered by AI, computer vision, and data precision. From personalized recommendations and micro-targeted campaigns to AI-enabled packing checks and predictive logistics, technology is reshaping both the shopper experience and operational backbone.
At the forefront is Tictag, a Singapore-based AI solutions provider with a strong operational base in Vietnam. Specializing in data annotation, custom AI model training, and end-to-end computer vision systems, Tictag helps brands boost accuracy, cut errors, and deliver more personalized, seamless journeys.
In this edition of Expert Perspectives, Michael Quoc La, Co-founder of Tictag, shares how brands can turn AI into a competitive edge—enabling visual search for mobile-first shoppers, automating returns, and creating loyalty programs that adapt in real time. The message is clear: Vietnam’s e-commerce future will be defined not just by speed, but by intelligence, trust, and human connection at every touchpoint.
Curious how leading brands will win in this new AI-powered era? Get a closer look at the innovations, trends, and opportunities that will define the market in 2025 and beyond.
