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TGM Thailand
Food Delivery Insights 2024

Get in-deep insights into the Thailand food delivery market, including food delivery app choice, usage patterns, and the factors driving consumer behavior in 2024.
$345
Food Delivery Insights 2024
TGM Food Delivery Insights 2024

About the Report

Description

APAC is already one of the most active regions for food delivery, with 65.3% of consumers using apps at least once every week. Thailand stands out as the leading market in APAC, with time-saving and convenience during busy schedules emerging as the top drivers of adoption.

But growth comes with competition. Platforms are locked in a race to meet consumer expectations for speed, cost-efficiency, and smooth user experience. GrabFood is setting the pace across APAC, dominating brand recognition and shaping consumer trust. This means new entrants face the challenge of standing out in an already crowded field.

TGM Food Delivery Insights in Thailand 2024 delivers exclusive, data-driven insights into the motivations, preferences, and behaviors of Thai food delivery users. This in-depth report reveals the factors driving app choice, usage patterns, and customer loyalty, helping you make informed strategic decisions in a competitive market.

Report Content Overview

1. App Preferences and Consumer Behavior in Thailand
  • What are the main reasons Thai consumers choose specific food delivery apps?
  • How do convenience, pricing, and delivery speed influence decision-making?
  • What factors drive customer loyalty in Thailand's market?
2. Thailand’s Food Delivery Market Overview
  • What are the latest trends shaping Thailand's food delivery market?
  • How are technological changes and consumer habits influencing growth?
  • What opportunities exist for new players in this competitive market?
3. Brand Recognition and Consumer Trust in Thailand
  • Which food delivery apps are most recognized by Thai consumers?
  • How does brand perception affect app choice and loyalty in Thailand?
  • What factors help build long-term customer trust and retention?
4. Food Delivery Usage Patterns in Thailand
  • How often do Thai consumers use food delivery services?
  • What factors encourage repeat usage and long-term engagement?
  • How do user habits vary across different consumer groups in Thailand?

Methodology

TGM Food Delivery Insights in Thailand 2024 study is based on a large-scale quantitative survey conducted across 34 countries, targeting a representative sample of adults aged 18 to 55+ in Thailand. The survey was designed to provide a representative and localized perspective on ride-hailing consumer behavior, motivations, app preferences, brand awareness, and market-specific challenges.

  • Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
  • Country Coverage: Thailand
  • Sample Size: N=318
  • Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
  • Data Weighting: Results have been weighted to reflect national demographics for accurate market representation.
TGM Thailand Food Delivery 2024

REPORT DETAILS

  • TGM Food Delivery Insights in Thailand 2024
  • Language: English
  • Released: 04/2025
  • Pages: 48 with detailed references
  • Questionnaire: Download
  • Format: PDF report
  • Access after purchase: please kindly check your email

Why You’ll Find This Report Interesting

Why You’ll Find This Report Interesting

Local Market Expertise

Built on TGM’s deep understanding of the Thai market and consumer behavior.
Why You’ll Find This Report Interesting

Actionable Insights

Provides data-backed strategies to improve market positioning and strengthen customer loyalty.
Why You’ll Find This Report Interesting

Market Benchmarking

Understand how your platform measures up against competitors in Thailand’s dynamic market.
Why You’ll Find This Report Interesting

Consumer-Focused Insights

Uncover the motivations and habits of Thai consumers to adapt and grow effectively.

Frequently Asked Questions

What drives Thai consumers to use food delivery apps?
Thai consumers are primarily driven to use food delivery apps for convenience, particularly to save time on cooking and cleaning amidst busy schedules. The ease of ordering meals quickly and efficiently makes these apps highly appealing. Additionally, promotions and discounts play a significant role in influencing their choices, making food delivery more affordable and attractive.
Get the full Thailand Food Delivery Insights Report for deeper insights into consumer habits.
Does the study cover all regions of Thailand or focus on specific areas?
The study provides a nationally representative analysis of Thailand's food delivery market, showing key trends and consumer behaviors at the country level. Understanding nationwide patterns by this approach offers businesses reliable and actionable insights into Thailand’s food delivery landscape.
What are the quality measures?
The report applies comprehensive quality measures to ensure data accuracy and reliability. It is based on a representative sample of 7000+ respondents across 35 countries, including Thailand. The survey was conducted using the Computer-Assisted Web Interviewing (CAWI) methodology, ensuring consistent and standardized data collection. All data is verified, cleaned, and processed in-house under strict quality controls managed by TGM Research. Enhanced validation measures, including response verification, error checking, and consistency reviews, are applied throughout the data collection process to minimize bias and inaccuracies. These rigorous quality controls ensure that the insights provided in the report are both statistically robust and strategically valuable, supporting informed business decisions in complex markets.
How will I receive the report after purchase?
You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.
Can I use this data for marketing or product development?

Yes, TGM Food Delivery Insights in Thailand 2024 report provides strategic value for both marketing and product development. It delivers:

  • Which food delivery apps are most preferred and why
  • Key drivers of app loyalty, such as pricing, convenience, and service quality
  • Factors influencing switching behavior and repeat usage

For marketing:

  • Refine your targeting strategies by understanding what motivates consumer adoption and retention.
  • Craft more effective messaging by aligning with consumer priorities and pain points.
  • Benchmark your brand’s positioning against competitors to strengthen market presence.

For product development:

  • Identify gaps in user experience and develop features that address needs.
  • Improve app functionality and service delivery based on consumer expectations.
  • Enhance customer retention through tailored offerings and improved service quality.

The insights provided by TGM Research are actionable and data-driven, helping businesses to make informed decisions that enhance customer engagement, increase market share, and drive long-term growth.

How can I access the survey data tables?
We provide the report as a PDF document, which includes detailed ride-hailing insights and trends within the country. The PDF report contains comprehensive statistics presented with clear chart visuals, giving you all the data and insights to support your business decisions.
Who is TGM Research?
TGM Research (TGM) is a technology-driven market research company specializing in global online data collection and innovative survey technology. With over 7 years of experience in the market research industry, we have conducted many the largest global surveys, working with leading companies to deliver reliable and actionable market intelligence.

As a remote-first company with a team of 60+ members across five continents, TGM uses advanced Res-Tech (Research Technology) to provide agile insights that drive better business decisions. Our expertise in consumer behavior and market analysis allows us to uncover deep insights into market trends, customer motivations, and competitive dynamics.

The TGM Food Delivery Insights Thailand 2024 report is based on solid fieldwork and carefully collected survey data. Our data collection and analysis processes follow strict industry standards and quality controls, ensuring that the insights provided are accurate, consistent, and strategically valuable.

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Enhance Your Understanding of Thailand with Expert Insights

Gain a strategic edge by understanding what drives Thai consumer behavior in the food delivery industry.

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