The FIFA World Cup 2022™ is about to start, and we know you’re eager for the latest football fan insights.; that is why we are getting you all of the World Cup’s data from TGM Research.
All you need to know about Qatar World Cup 2022™ in one place. Check out our survey below to get insights about participation in Qatar World cup from TGM’s Global Survey on this year’s competition.
TGM Research has conducted the largest independent international survey across 45 countries to understand the world's pulse on this sports event. The survey will provide insights into participation in the event and fans' perceptions of the games. Learn more about how football followers worldwide get ready to show support for the biggest sports tournament of the year!
edition of World Cup will take place this year in Qatar
the Qatar tournament will be held on 8 stadiums in 5 host cities
it will be first-ever Winter World Cup
Qatar is the first-ever Middle Eastern nation host
it is the last edition of the tournament with 32-teams competing
Brazil vs Argentina are most likely to be seen in the Grand Final of the FIFA World Cup 2022™ according to football fans worldwide
of people are interested in the Qatar FIFA World Cup 2022™
83% of people will watch FIFA World Cup 2022™ on TV
56% of Females are interested in this year's games.
1,08 Billion people from 45 surveyed countries are estimated to engange in this year's games.
51% of sports fans will watch every match of World Cup games they can
6,6% of people consider watching the FIFA World Cup 2022™ live in Qatar
Adidas and Coca-Cola are the brands which are connected with the FIFA World Cup 2022™ games most.
56% support choice of Qatar as a host of the FIFA World Cup 2022™ tournament
edition of World Cup will take place this year in Qatar
the Qatar tournament will be held on 8 stadiums in 5 host cities
it will be first-ever Winter World Cup
Qatar is the first-ever Middle Eastern nation host
it is the last edition of the tournament with 32-teams competing
Brazil vs Argentina are most likely to be seen in the Grand Final of the FIFA World Cup 2022™ according to football fans worldwide
of people are interested in the Qatar FIFA World Cup 2022™
83% of people will watch FIFA World Cup 2022™ on TV
the audience will be not only male, 56% of Females are interested in this year's games.
1,08 Billion people from 45 surveyed countries are estimated to engange in this year's games.
51% of sports fans will watch every match of World Cup games they can
6,6% of people consider watching the FIFA World Cup 2022™ live in Qatar
Adidas and Coca-Cola are the brands which are connected with the FIFA World Cup 2022™ games most.
56% support choice of Qatar as a host of the FIFA World Cup 2022™ tournament
TGM Global World Cup Survey 2022
Football is primarily about watching and supporting.
Most sports fans worldwide limit themselves to watching football on TV (72%) and following it on the Internet (52%). Playing football and attending live matches is the case only for 20% globally. The regions that play football most are Latin America (28%) and MENA (27%).
Not only the final match.
Among those who will watch the World Cup, 91% will watch more than one game during the event, with 51% declaring they will follow the tournament closely, watching every game possible. As a significant part of the competing national teams comes from Europe, fans there will focus their attention on the games of their country' teams (26%).
How will the world watch Qatar's 2022 FIFA World Cup?
The vast majority (83%) interested in the World Cup tournament will watch the games on TV in all countries surveyed. However, the ascent of streaming platforms during this year's World Cup in Qatar is apparent. 42% globally intend to watch World Cup games using online streaming, with 44% of younger audiences declaring so. Notably, viewers over 44 prefer to watch the games rather than via TV. The willingness to use online streaming platforms is the lowest in Europe. With access to broadcast on public TV, only 26% of sports fans will use streaming as a considered platform of choice to access FIFA World Cup 2022™ tournament's content.
Which team is predicted to win the World Cup?
Everyone is making predictions about who will come out on top in the battle for the jewel of FIFA's crown. The usual suspects will undoubtedly be to the fore, but there is always room for a bolt from the blue. By the results of the survey, globally, the favourite team to win the World Cup 2022 is Brazil (18% of votes), with Argentina coming 2nd (10%). However, the likes are also for France, Germany, and Spain - which are understandably considered perennial challengers.
Results of the voting:
- Cristiano Ronaldo 1st
- Lionel Messi 2nd
- Erling Haaland 3rd
- Kylian Mbappe 4th
- Robert Lewandowski 5th
We also asked survey participants which brands they think will gain more awareness and association with the competition, and a majority of the participant went for Adidas. Other brands such as Nike, Coca-Cola, Qatar Airways, Visa, Pepsi, FIFA, Puma, Emirates and Heineken were also voted.
It is the largest independent survey done across the globe about this year's competition, was conducted by a large number of football fans all over the world.
In this 2022 FIFA World Cup™ data report, we present the results of our survey about global consumers' attitudes and predictions for the 2022 FIFA World Cup™. Our survey shows how football fans are getting ready for the biggest sporting event of the year, focusing on World Cup viewership behaviors, participation patterns their brand connection and more World Cup insights to help brands to plan their marketing strategies around the biggest football championship of the year.
Data on segments of audiences, as well as how they compare with specific regions. Learn how segments of football fans and football observers are engaging with FIFA World Cup™.
Insights from the biggest independent World Cup Survey (over 30,000 fans worldwide asked!) on their unbiased perception and participation in the Mundial in Qatar.
Information about the perception of World Cup sponsorship. Learn which brands are recognized and what is the strength of the connection with the World Cup.
Unique information about predictions of the World Cup results, the performance of specific national teams, as well as the perception of particular players.
Age: 18 - 24 (18%), 25 - 34 (27%), 35 - 44 (25%), 45 - 54 (19%), 55 - 64 (12%).
Country sample size: Argentina N=749, Australia N=645, Belgium N=587, Brazil N=693, Cameron N=705, Canada N=704, Colombia N=715, Costa Rica N=561, Croatia N=587, Denmark N=397, Ecuador N=692, Egypt N=659, France N=701, Germany N=661, Ghana N=769, Indonesia N=666, Italy N=716, Japan N=603, Kenya N=715, Mexico N=731, Morocco N=724, Netherlands N=585, Nigeria N=754, Pakistan N=628, Peru N=699, Philippines N=697, Poland N=825, Portugal N=727, Qatar N=163, Saudi Arabia N=660, Senegal N=452, Serbia N=583, South Africa N=774, South Korea N=473, Spain N=733, Switzerland N=458, Thailand N=612, Tunisia N=534, Turkey N=729, UAE N=662, UK N=760, Uruguay N=540, US N=754, Vietnam N=595, Wales N=469,
Results were weighted to take country population structure into account.
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