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TGM Global World Cup Survey 2022

Do you want to know how many people will be watching the FIFA World Cup 2022™? Looking for the level of engagement the world has with this sporting event? We have the global World Cup audience statistics and insights.

Welcome to the Qatar World Cup Insights Station 2022

The FIFA World Cup 2022™ is about to start, and we know you’re eager for the latest football fan insights.; that is why we are getting you all of the World Cup’s data from TGM Research.


All you need to know about Qatar World Cup 2022™ in one place. Check out our survey below to get insights about participation in Qatar World cup from TGM’s Global Survey on this year’s competition.

world cup qatar
FIFA World Cup 2022™ is one of the most awaited sports tournaments and a football fan's paradise. In over 28 days of play, they'll watch 32 national football teams compete in 64 matches. All climaxes pinnacled in a final game that hundreds of millions of people will watch. This edition of the world's most prestigious sporting event and a showcase for the globe's most talented players — kicks off on November 20 and will prompt scrutiny as well as excitement throughout the event, all the way to the grand final on December 18.

TGM Research has conducted the largest independent international survey across 45 countries to understand the world's pulse on this sports event. The survey will provide insights into participation in the event and fans' perceptions of the games. Learn more about how football followers worldwide get ready to show support for the biggest sports tournament of the year!

TGM Global World Cup Survey 2022

Key World Cup 2022 Insights:

TGM world cup page element
TGM world cup page element
football teams in World Cup 2022

22nd

edition of World Cup will take place this year in Qatar

  • the Qatar tournament will be held on 8 stadiums in 5 host cities

  • it will be first-ever Winter World Cup

  • Qatar is the first-ever Middle Eastern nation host

  • it is the last edition of the tournament with 32-teams competing

  • Brazil vs Argentina are most likely to be seen in the Grand Final of the FIFA World Cup 2022™ according to football fans worldwide

67%

of people are interested in the Qatar FIFA World Cup 2022™

  • 83% of people will watch FIFA World Cup 2022™ on TV

  • 56% of Females are interested in this year's games.

  • 1,08 Billion people from 45 surveyed countries are estimated to engange in this year's games.

  • 51% of sports fans will watch every match of World Cup games they can

  • 6,6% of people consider watching the FIFA World Cup 2022™ live in Qatar

  • Adidas and Coca-Cola are the brands which are connected with the FIFA World Cup 2022™ games most.

  • 56% support choice of Qatar as a host of the FIFA World Cup 2022™ tournament

71,5% of Colombians will watch FIFA World Cup Football 2022

TGM Global World Cup Survey 2022

Key Country World Cup 2022 Insights:


Brazil and Argentina most likely to be seen in Grand Final FIFA World Cup 2022
Ronaldo is the best football player worldwide

22nd

edition of World Cup will take place this year in Qatar

  • the Qatar tournament will be held on 8 stadiums in 5 host cities

  • it will be first-ever Winter World Cup

  • Qatar is the first-ever Middle Eastern nation host

  • it is the last edition of the tournament with 32-teams competing

  • Brazil vs Argentina are most likely to be seen in the Grand Final of the FIFA World Cup 2022™ according to football fans worldwide

67%

of people are interested in the Qatar FIFA World Cup 2022™

  • 83% of people will watch FIFA World Cup 2022™ on TV

  • the audience will be not only male, 56% of Females are interested in this year's games.

  • 1,08 Billion people from 45 surveyed countries are estimated to engange in this year's games.

  • 51% of sports fans will watch every match of World Cup games they can

  • 6,6% of people consider watching the FIFA World Cup 2022™ live in Qatar

  • Adidas and Coca-Cola are the brands which are connected with the FIFA World Cup 2022™ games most.

  • 56% support choice of Qatar as a host of the FIFA World Cup 2022™ tournament

TGM Global World Cup Survey 2022

Interactive Report

Use the arrows to navigate, select full screen or use filters to see detailed insights.



Interesting? Here is our download World Cup insights report.

Check results for other countries competing in
2022 FIFA WORLD CUP™ surveyed in our study:

Argentina FIFA World Cup audience insights
Argentina
Australia World Cup insights & data research
Australia
Belgium FIFA World Cup fans insights
Belgium
Brazil FIFA World Cup audience insights
Brazil
Canada FIFA World Cup fans insights
Canada
Cameroon FIFA World Cup audience insights
Cameroon
Costa Rica  World Cup 2022 Survey Results
Costa Rica
Croatia World Cup insights & data research
Croatia
Denmark FIFA World Cup audience insights
Denmark
Ecuador World Cup 2022 Survey Results
Ecuador
England FIFA World Cup audience insights
England
Spain FIFA World Cup audience insights
Spain
France FIFA World Cup fans insights
France
Germany FIFA World Cup audience insights
Germany
Ghana World Cup insights & data research
Ghana
Japan FIFA World Cup audience insights
Japan
South Korea FIFA World Cup audience insights
South Korea
Saudia Arabia FIFA World Cup fans
Saudi Arabia
Morocco World Cup 2022 Survey Results
Morocco
Mexico FIFA World Cup audience insights
Mexico
Netherlands FIFA World Cup audience insights
Netherlands
Poland FIFA World Cup fans insights
Poland
Portugal FIFA World Cup audience insights
Portugal
Qatar FIFA World Cup audience insights
Qatar
Senegal World Cup insights & data research
Senegal
Serbia World Cup insights & data research
Serbia
Switzerland World Cup insights & data research
Switzerland
Tunisia FIFA World Cup audience insights
Tunisia
Uruguay World Cup insights & data research
Uruguay
United States World Cup 2022 Survey Results
USA
Wales World Cup insights & data research
Wales

See the results for other countries,
with significant football\soccer fanbase:

Egypt FIFA World Cup audience insights
Egypt
Indonesia World Cup 2022 Survey Results
Indonesia
Italy World Cup insights & data research
Italy
Kenya FIFA World Cup audience insights
Kenya
Nigeria FIFA World Cup audience insights
Nigeria
Pakistan FIFA World Cup fans insights
Pakistan
Peru FIFA World Cup audience insights
Peru
Philippines FIFA World Cup fans insights
Philippines
South Africa World Cup insights & data research
South Africa
Thailand World Cup insights & data research
Thailand
Turkey World Cup 2022 Survey Results
Turkey
UAE World Cup insights & data research
UAE
Vietnam FIFA World Cup fans insights
Vietnam
Colombia FIFA World Cup fans insights
Colombia

World Cup Data Pill

Selected Insights from the survey:

  • How do the interest in football and the games look like?
    Interest in football is global:
    There are billions of football lovers around the globe. Football is played, followed and discussed in almost every corner of planet earth. In all countries surveyed, 72% of people say they are interested in football, with the highest percentage of football fans occurring in APAC (48%) and MENA (46%).

    Football is primarily about watching and supporting.
    Most sports fans worldwide limit themselves to watching football on TV (72%) and following it on the Internet (52%). Playing football and attending live matches is the case only for 20% globally. The regions that play football most are Latin America (28%) and MENA (27%).

    Level of interest in football and football activities - TGM World Cup Survey Research Data and Insights
  • What are the characteristics of football fans?
    Football fans' age:
    72% globally say they are interested in watching football. However, interest in football is related to age, with the majority of the fanbase being between 25 and 44 years old. The younger demographic is generally less interested in football. Only in Europe and Northern America, we observed a similar level of interest as in older age groups.

    Football is not only a male game.
    58% of women in the survey declared a general interest in football, with 1 out of 4 saying they are very interested in the game. The group of engaged female audiences (claiming a high level of interest) is the largest in Nigeria (46%), UAE (44%), Saudi Arabia (44%), and Brazil (41%).
    Global audience statistics - interest in football by age and gender (female, male)
  • What is the interest and participation in FIFA World Cup 2022™ globally?
    FIFA World Cup 2022™ is getting a vast amount of attention.
    Our survey revealed that 67% of sports fans were interested in this year's tournament, with 39% declaring they were very interested. The highest levels of interest in the games were found in Africa (51%), Latin America (50%) and the Middle East (49%).

    Not only the final match.
    Among those who will watch the World Cup, 91% will watch more than one game during the event, with 51% declaring they will follow the tournament closely, watching every game possible. As a significant part of the competing national teams comes from Europe, fans there will focus their attention on the games of their country' teams (26%).

    How will the world watch Qatar's 2022 FIFA World Cup?
    The vast majority (83%) interested in the World Cup tournament will watch the games on TV in all countries surveyed. However, the ascent of streaming platforms during this year's World Cup in Qatar is apparent. 42% globally intend to watch World Cup games using online streaming, with 44% of younger audiences declaring so. Notably, viewers over 44 prefer to watch the games rather than via TV. The willingness to use online streaming platforms is the lowest in Europe. With access to broadcast on public TV, only 26% of sports fans will use streaming as a considered platform of choice to access FIFA World Cup 2022™ tournament's content.

    Level of interest in Qatar Football World Cup 2022 - Global insights from TGM World Cup Global Survey
  • Who will win the Qatar World Cup?
    Supporting national team.
    The World Cup is also a playground for national optimism. Supporting the country's national team, against all odds and international rank data, is the case for fans from the countries surveyed participating in the tournament (see the map below).

    Which team is predicted to win the World Cup?
    Everyone is making predictions about who will come out on top in the battle for the jewel of FIFA's crown. The usual suspects will undoubtedly be to the fore, but there is always room for a bolt from the blue. By the results of the survey, globally, the favourite team to win the World Cup 2022 is Brazil (18% of votes), with Argentina coming 2nd (10%). However, the likes are also for France, Germany, and Spain - which are understandably considered perennial challengers.

    Who will win Qatar 2022 World Cup - Global Voting - Insights from TGM World Cup Global Survey

  • Who was voted as the best football player by the sport's fan's worldwide?
    Football is about teams and teamwork, but every team consists of individual talents. A World Cup is a showcase for the best footballers on the planet. Qatar 2022 promises to provide us with a mix of potential final appearances for a group of multiple iconic stars combined with the emergence of an exciting new generation of talents.

    Results of the voting:
    - Cristiano Ronaldo 1st
    - Lionel Messi 2nd
    - Erling Haaland 3rd
    - Kylian Mbappe 4th
    - Robert Lewandowski 5th

    How Ramadan 2022 celebrations will differ?
  • Which brand wins the World Cup?
    In any tournament, sponsors are critical. They support programs financially, which in turn helps promote the brand. The FIFA World Cup is one of the most influential international marketing platforms. All top brands like Adidas, Coca-Cola, Hyundai, Wanda Group, and Qatar Airways have become part of FIFA Official Partners.

    We also asked survey participants which brands they think will gain more awareness and association with the competition, and a majority of the participant went for Adidas. Other brands such as Nike, Coca-Cola, Qatar Airways, Visa, Pepsi, FIFA, Puma, Emirates and Heineken were also voted.

    World Cup Sponsorship - Brand Awareness of Qatar 2022 World Cup Sponsors

World Cup Data Pill

About the TGM Global World Cup Survey

It is the largest independent survey done across the globe about this year's competition, was conducted by a large number of football fans all over the world.


In this 2022 FIFA World Cup™ data report, we present the results of our survey about global consumers' attitudes and predictions for the 2022 FIFA World Cup™. Our survey shows how football fans are getting ready for the biggest sporting event of the year, focusing on World Cup viewership behaviors, participation patterns their brand connection and more World Cup insights to help brands to plan their marketing strategies around the biggest football championship of the year.

What you will get
from the TGM Global World Cup Survey 2022:

TGM world cup survey element

Data on segments of audiences, as well as how they compare with specific regions. Learn how segments of football fans and football observers are engaging with FIFA World Cup™.

TGM world cup survey element

Insights from the biggest independent World Cup Survey (over 30,000 fans worldwide asked!) on their unbiased perception and participation in the Mundial in Qatar.

TGM world cup survey element

Information about the perception of World Cup sponsorship. Learn which brands are recognized and what is the strength of the connection with the World Cup.

TGM world cup survey element

Unique information about predictions of the World Cup results, the performance of specific national teams, as well as the perception of particular players.

METHODOLOGY:
The research project was carried out between the 1st and 17th of October, 2022, using the method of online interviews in 45 countries on a nationally representative sample, N=28.846 participants.

The results are analysed amongst those who are interested in football, and those who are interested in the Men’s Football FIFA World Cup™.
TGM Global World Cup Survey 2022 - Research Fieldwork Map
SAMPLE:
Gender: Male (50.8%), and Female (49.2%).

Age: 18 - 24 (18%), 25 - 34 (27%), 35 - 44 (25%), 45 - 54 (19%), 55 - 64 (12%).

Country sample size: Argentina N=749, Australia N=645, Belgium N=587, Brazil N=693, Cameron N=705, Canada N=704, Colombia N=715, Costa Rica N=561, Croatia N=587, Denmark N=397, Ecuador N=692, Egypt N=659, France N=701, Germany N=661, Ghana N=769, Indonesia N=666, Italy N=716, Japan N=603, Kenya N=715, Mexico N=731, Morocco N=724, Netherlands N=585, Nigeria N=754, Pakistan N=628, Peru N=699, Philippines N=697, Poland N=825, Portugal N=727, Qatar N=163, Saudi Arabia N=660, Senegal N=452, Serbia N=583, South Africa N=774, South Korea N=473, Spain N=733, Switzerland N=458, Thailand N=612, Tunisia N=534, Turkey N=729, UAE N=662, UK N=760, Uruguay N=540, US N=754, Vietnam N=595, Wales N=469,

Results were weighted to take country population structure into account.

DISCLAIMER:
This research project was carried out by TGM Research. All the work was done in accordance with the requirements of the international quality standard for market research. Methodological details and sample size are presented within the report. Results can be republished for non commercial and editorial purposes referring to TGM Research as the source of the data.

All the information presented is published in good faith and for general information purposes only. We do not claim ownership of any trademark used in this website. All other trademarks and logos or registered trademarks and logos found on this website or mentioned herein belong to their respective owners.

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We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE