Vietnam special report - pet care trends 2026

Special Report | TGM Vietnam Pet Care Insights 2026

Vietnam Special Report 2026: Pet Care Trends, Consumer Behavior, and Spending

Get a quick overview of the consumer behaviors, new lifestyle trends and spending in Vietnam's rapidly growing pet care market.

Vietnam’s pet care market isn’t just growing, it’s updating in ways many brands aren’t keeping up with. We are entering a new phase, as pets become family, budgets are higher, more selective choices, and rising expectations across every category.

Are you asking:

How much are consumers really willing to spend on pet food, healthcare, and services?
Which categories are about to take off?
And where does your brand stand right now?

To answer that, TGM Research conducted an in-depth study with 796 nationally representative pet owners (aged 18–65) across five key topics: pet food, health, ownership, services, and technology. It captures real behavior, real spending, and early signals of what’s next.

Want to move before the market gets crowded?

Tailor-made for the Vietnam market, this Special Report brings key signals into focus, helping you spot where demand is building and move before the market catches up.
Get a first look at what’s inside:

This report helps you pinpoint:

The pet products and services are gaining the most attention from owners
The triggers that actually drive purchase decisions
The consumer behavior changes that you can’t afford to miss

Want to Go Deeper? Check Out our Full Vietnam 2026 Pet Care Report Series

The full Vietnam Pet Care Report Series dives deeper into each segment, built for brands that need to move fast, act on data, and capture opportunities early. Explore 5 key pillars:

Pet Food & Product Trends: Explore what pet owners are feeding their pets, and their top priorities for pet nutrition.
Pet Health & Vet Care: Attitudes toward pet health, frequency of vet visits, and willingness to spend on medical services.
Pet Ownership & Lifestyle: Who pet owners are, how pets fit into daily life, and the role of emotional connection in care decisions.
Pet Services, Accessories & Grooming: Demand for grooming, boarding, and related services, along with spending patterns.
Pet Care Technology Trends: How technology, from apps to smart products, is shaping how pet owners manage and engage with their pets.

Beyond data on specific categories and segments, each report shows where consumers are heading, what’s driving spend, and which growth opportunities are opening up next. If you’re looking for your next growth lever, this is where you’ll find it.