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The Rise of Online Grocery Shopping in Indonesia: A 2024 Perspective

The online grocery market in Indonesia is poised for continued growth as more consumers embrace digital shopping solutions.

The Rise of Online Grocery Shopping in Indonesia: A 2024 Perspective

TGM Consumer Sentiment Report in Indonesia 2024 reveals that a significant 31% of respondents indicate their intention to increase spending on basic necessities and groceries over the next three months. The surge in consumer spending on groceries not only reflects a pragmatic response to rising prices but also signifies a resilient consumer base keen on optimizing their total monthly expenses. This shift in consumer behavior presents a dual opportunity for businesses, both traditional retailers and online platforms, to adapt and innovate in response to evolving consumer preferences.

Adoption of Digital Shopping Methods

As Indonesia continues to navigate the complexities of its economic landscape, the role of digital platforms in everyday commerce becomes increasingly central. The online grocery segment, in particular, stands out as a clear indicator of the country’s rapid digital evolution and its impact on consumer habits and business strategies. According to the TGM Consumer Sentiment Report in Indonesia 2024, a remarkable 77% of respondents from the survey indicated a preference for adopting new digital shopping methods, such as ordering groceries via apps, to fulfill their daily needs in the next 3 months. This trend is most pronounced among Indonesians aged 30-39, who show the highest level of interest in these digital solutions.

The convenience and accessibility offered by online shopping platforms resonate strongly with the modern Indonesian consumer. In an era characterized by hectic lifestyles and time constraints, the ability to browse, select, and purchase groceries from the comfort of one's home or on the go holds immense appeal. This convenience factor, coupled with the proliferation of digital payment solutions, has significantly lowered barriers to entry, making online shopping more accessible to a wider demographic. Furthermore, online shopping offers consumers more frequent promotional deals compared to traditional methods, thereby assisting them in saving money, time, and effort.

Key Takeaways for Brands

Subscription and Auto-Replenishment Services Brands can foster customer loyalty and streamline the shopping experience by introducing subscription models for essential items. This approach ensures regular customer engagement and provides predictable revenue streams.

Emphasizing Convenience and Efficiency: Brands should focus on reducing friction in the shopping process. This includes optimizing the online interface for easy navigation, ensuring robust logistics for timely deliveries, and integrating effective customer service platforms to handle inquiries and issues.

Localized Offerings and Personalization: Understanding regional preferences and customizing offerings accordingly can help brands resonate more effectively with different segments of the market. Additionally, using data analytics to personalize shopping experiences and promotions can significantly enhance customer satisfaction and retention.

Download our TGM Consumer Sentiment Report in Indonesia 2024 today and equip your business with insights that speak directly to the hearts and minds of Indonesian consumers.
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