PNJ is the brand most associated with Mother's Day, TGM Research survey reveals

Vietnam has two special days to celebrate mothers - the Western Mother's Day, which is celebrated on the second Sunday in May, and the Mua Vu Lan, a traditional Vietnamese Buddhist holiday. On both occasions, children show their love and gratitude to their mothers by gifting them with flowers, and other thoughtful presents.

According to TGM Mother's Day Insights 2023, 93% of Vietnamese will be celebrating Mother's Day this year with 65% planning to purchase health and wellness items for their mother.

🛍️ Brand most associated with Mother's Day in Vietnam: PNJ

🛒 Most preferred online store: Shopee

💡 Want to learn more? Discover now with TGM's latest Mother's Day Insights 2023