TGM Global E-Commerce Survey 2022 Results

• Online purchase frequency: Over the last 12 months, numerous individuals have routinely engaged in Internet shopping, with 73% claiming to do so at least once a month. E-commerce has exhibited significant growth momentum in the MENA region thanks to applicable regulations and policies, with 35% of respondents shopping online on a weekly basis, surpassing that of other regions. In Latin America, online shopping has not achieved its fullest potential considering the noteworthy portions of users in this region who shop online once a year (6%) or never shop on the Internet (12%). These figures were more prominent than in other regions.
• Device of choice: Smartphones were the top choice of device customers, with 75% of respondents worldwide using them to make online purchases. The MENA and APAC regions likewise had the highest usage rates for this gadget, at 89%. Meanwhile, 57% of Europeans resorted to computers to shop online, just 5% down from those who use smartphones. This signaled that computers were also greatly employed for online shopping across this region.
• Best-selling products: On a worldwide scale, the fashion business was the most successful beneficiary of e-commerce with 62% saying that they have purchased clothing and accessories in the preceding 12 months. The people in APAC region were incredibly attentive to their health as it reveals a larger percentage of purchases in medicinal and vitamin-based products than other areas, reaching 32%. Regions situated in the western part of the globe purchased more pet goods, particularly in the US where roughly 26% reported doing so. The LATAM area had the highest rate of people who purchase home appliances, accounting for 28%.
• Consumers’ online activities in the past 12 months: Traditional brick-and-mortar retail is making way for e-commerce as customers increasingly opt to purchase items online. Based on our survey result, 59% of respondents worldwide ordered something online and had it delivered by courier or postman. The pre-owned market was also seeing a surge, with 26% stating that they had purchased a previously used item in the last 12 months.
• Preferred types of promotions: In the competitive atmosphere of e-commerce, organizations must devise creative methods, particularly in terms of promotions. Our survey revealed that 49% of participants found percentage-off discounts to be the most appealing form of promotion. BOGO offers were favored by customers in MENA and North America, with 34% and 42% of them picking this option, respectively. On the other hand, 40% of Pacific Asians and 38% of Europeans were more inclined towards off discounts.
• Most important factors while shopping online: Consumers across the world ranked price as the most important factor for online purchasing, with 58% stating so. The shipping fee placed second at 57%, demonstrating how pertinent this element was to customers. In the Asia Pacific region, however, consumer considerations surrounding these two criteria differed from those elsewhere, with delivery costs seeming to be a much greater concern.
• Most preferred payment options for online purchases: 27 percent of the population selected credit card, making it the most preferred form of payment worldwide. However, certain discrepancies between payment methods were discovered between different regions. For instance, the most preferred option among Europeans was Paypal (31%), while cash on delivery was the most popular in the Pacific Asian region (28%).
• Most favored e-commerce platform: Amazon was the most favorable online marketplace for 40% of survey respondents worldwide, especially in Europe, North America and MENA region. Latin Americans had a preference for Mercado Libre at 46%, whereas Shopee was the choice of 39% of Pacific Asians.