SINGAPORE, 9th January 2023
– Lockdowns and social distancing measures related to the pandemic have heavily impacted economic and social activities alike, leading many to turn towards e-commerce. Even after the restrictions are lifted, the transition from brick-and-mortar stores to online retailers will undoubtedly continue since e-commerce is here to stay as an integral part of our lives moving forward. To mark the new era of global economy, TGM Research
has conducted a global survey that examines the current state of digital transformation and e-commerce across 5 continents and 33 countries. This survey reveals how customer’s expectations, needs and behaviors have changed throughout the years when it comes to online shopping. The findings also provide an indication as to how businesses have adapted their online models in response to the changing market environment.
TGM Research CEO, Greg Laski, commented: “Paradoxically, the social isolation that the pandemic brings has caused us to be more interconnected than ever before. Local customers now learned that they could purchase items from any area through e-commerce platforms, elderly shoppers have grown to be more adept at online shopping, and more comfortable doing so without the support of younger people. The public in general also grew accustomed to receiving packages at their doorstep. It is undeniable that the COVID-19 has prompted an unparalleled transformation in how consumers shop and purchase goods.”
In order to enable our readers to take an all-encompassing view of the e-commerce market landscape in each locale, we have put together a substantial sample consisting of over 12,200 consumers from 33 countries. The following includes an overview of some noteworthy findings as well as a more in-depth analysis of the global consumers outlooks and perspectives: