TGM Research CEO, Greg Laski, commented: "Christmas has gone beyond a Christian celebration. It is now celebrated worldwide as the bearer of glad tidings and merriment that brings people together. It blends with local customs to create new ways of celebrating the holiday. Many prefer to enjoy it uniquely each year. At the same time, some have long-standing customs, leading to complex and diverse perspectives, attitudes, and behaviors of each country's citizens regarding holiday shopping, home decoration, and celebratory activities."
TGM Research CEO, Greg Laski, commented: “Paradoxically, the social isolation that the pandemic brings has caused us to be more interconnected than ever before. Local customers now learned that they could purchase items from any area through e-commerce platforms, elderly shoppers have grown to be more adept at online shopping, and more comfortable doing so without the support of younger people. The public in general also grew accustomed to receiving packages at their doorstep. It is undeniable that the COVID-19 has prompted an unparalleled transformation in how consumers shop and purchase goods.”
In order to enable our readers to take an all-encompassing view of the e-commerce market landscape in each locale, we have put together a substantial sample consisting of over 12,200 consumers from 33 countries. The following includes an overview of some noteworthy findings as well as a more in-depth analysis of the global consumers outlooks and perspectives:
TGM Research (TGM) is a technology-driven market research company that specializes in global online data collection and innovative survey technology. TGM provides agile insights for better decisions, using the most comprehensive Res-Tech spearheading the use of digital for better market research. TGM is a remote-first company with a team of 40+ members, having a presence on five continents.