Need help understanding your E-commerce customers? Our Global E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights below!
of surveyed people in worldwide shop online using their SMARTPHONE
of global shoppers surveyed purchase CLOTHES and ACCESSORIES when shopping online
would prefer GIFT CARD OFFERS over any other types of promotion
of online shoppers in worldwide find LOW PRICES and FREE SHIPPING to be the most valuable factor
There is no denying that the digital and e-commerce sectors witnessed explosive growth in recent years, especially when lockdowns became the new normal and both businesses and consumers were forced to go online.
The focus in 2023 will be on excelling in an increasingly competitive market by meeting and even exceeding your customers’ expectations. For that reason, TGM Research has conducted an independent international survey across 33 countries to get a better understanding of how this worldwide e-commerce phenomenon has shifted consumer behavior, and gathered valuable insights.
Are you curious to know more? Download the report!
The survey results are in, and we've gathered some
insights that we thought you might find interesting!
What is the incidence of online shopping in the globe?
According to the results of the TGM E-commerce Survey in worldwide in November 2022 - 46% shopped online at least once/month in the past 12 months
How often do people worldwide shopping via online platforms?
Based on the results of the TGM E-commerce Customers Survey in worldwide, the frequency of online shopping was:
- 28% shop online once or a few times a week,
- 27% do online purchase 2-3 times per month,
- 12% shop through online platforms once a year or less
What are consumers' preferred online payment options for online purchases?
The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 27% of shoppers in worldwide do online purchases primarily by credit card. Meanwhile, 14% preferred to pay cash on delivery.
What is the strongest online shopping platform brand worldwide?
According to the TGM E-commerce Survey in worldwide, respondents pointed at Amazon as the online shopping platform that comes to mind first when buying things online.
Data comparing E-commerce audiences across regions is available to understand better how E-commerce customers engage with and interact with shopping activities.
Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12.200+ people from 33 countries were polled regarding their shopping habits and frequency.
By studying the most popular online shopping brands and promotion preferences, you learn more about what resonates with and appeals to specific target audiences.
Extensive data appendices to support our research's findings and insights, TGM Global E-Commerce Report, which is customized and can be downloaded, explain behaviors and gives detailed information.
Age groupings by 18-24 (15,4%), 25-34 (24,3%) 35-44 (24,3%), 45-54 (20,8%), 55-64 (15,3%).
Country sample size: Argentina N=312, Australia N=328, Belgium N=339, Brazil N=397, Canada N=426, Colombia N=395, Costa Rica N=260, Croatia N=370, Denmark N=242, France N=442, Germany N=432, Indonesia N=394, Italy N=444, Japan N=582, Mexico N=397, Netherlands N=317, Pakistan N=246, Philippines N=354, South Korea N=303, Spain N=460, Switzerland N=216, Thailand N=343, Tunisia N=249, Turkey N=447, UAE N=413, UK N=483, US N=458, Vietnam N=313, Wales N=212.
Results were weighted to take country population structure aged between 18-55 or 18-64 (depending on country profile demographics structure) into account.