TGM Research CEO, Greg Laski, commented: "Christmas has gone beyond a Christian celebration. It is now celebrated worldwide as the bearer of glad tidings and merriment that brings people together. It blends with local customs to create new ways of celebrating the holiday. Many prefer to enjoy it uniquely each year. At the same time, some have long-standing customs, leading to complex and diverse perspectives, attitudes, and behaviors of each country's citizens regarding holiday shopping, home decoration, and celebratory activities."
For readers to comprehensively view the Christmas market landscape in each locality, we have prepared a representative sample of more than 14,600 consumers across 18 countries. Check out how consumers in your country are celebrating Christmas this year!
This year's festive season seems to be a special one compared to the previous, as family and friends are now able to spend more time together. There are no more travel restrictions so meeting your loved ones is not so difficult anymore. The following summarizes fascinating insights and dives deeper into the minds of consumers around the world.
Lots of snacks will also be available this Christmas, as 36% of females will prepare snacks for their families. Homes will also be decorated with glamorous Christmas trees as 71% of females and 61% of males are ready to show their decorating skills.
About 61% of people will purchase clothing, footwear, and accessories this holiday season. Lots of delicious food will also roll-on tables, as 36% of participants plan to visit the grocery store for food items to prepare tasty meals fors their families and friends.
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