SINGAPORE, 20th December 2022
– As the year winds down, another Christmas season is entering our lives again.Like every year, TGM Research
has conducted the largest independent Christmas survey across 4 continents and 18 countries. The survey will provide readers with the most interesting insights into how consumers around the world prepare for the most anticipated holiday of the year – their feelings, attitudes, and buying priorities post-pandemic.
TGM Research CEO, Greg Laski, commented: "Christmas has gone beyond a Christian celebration. It is now celebrated worldwide as the bearer of glad tidings and merriment that brings people together. It blends with local customs to create new ways of celebrating the holiday. Many prefer to enjoy it uniquely each year. At the same time, some have long-standing customs, leading to complex and diverse perspectives, attitudes, and behaviors of each country's citizens regarding holiday shopping, home decoration, and celebratory activities."
For readers to comprehensively view the Christmas market landscape in each locality, we have prepared a representative sample of more than 14,600 consumers across 18 countries. Check out how consumers in your country are celebrating Christmas this year!
This year's festive season seems to be a special one compared to the previous, as family and friends are now able to spend more time together. There are no more travel restrictions so meeting your loved ones is not so difficult anymore. The following summarizes fascinating insights and dives deeper into the minds of consumers around the world.