TGM GLOBAL EURO SURVEY 2024

57% of football fans worldwide are interested in the UEFA Euro 2024™, according to TGM Research

Curious about how much excitement is building for the UEFA Euro 2024™ in Germany? Let's dive into the details and explore the buzz surrounding this major sporting event!

Exploring Worldwide Enthusiasm for UEFA Euro 2024™

Football fans worldwide are gearing up for the UEFA Euro 2024™ with remarkable enthusiasm. According to TGM Global Euro Report 2024, 57% of surveyed respondents expressed interest in the tournament, with 27% indicating strong interest. The highest levels of interest are noted in Africa (40%), the Asia-Pacific (APAC) region (29%), and Europe (26%).

Viewing Habits and Preferences

Among those planning to watch the UEFA Euro 2024™, a staggering 99% will tune in for at least one game. Half of the respondents (50%) intend to watch every game they can, while 17% will focus on matches involving their favorite teams, and 14% will watch only the games of their national team.

Regional Highlights

The survey reveals that the UEFA Euro 2024™ is generating significant buzz across different regions:

Europe: Leading the charge in interest, Turkey and Portugal show the highest levels of enthusiasm within the EU, with 69% and 67% of respondents, respectively, expressing interest. In Europe, 99% of surveyed football fans will watch at least one game.
Asia-Pacific (APAC): Countries like Indonesia (81%), India (79%), and Thailand (70%) demonstrate strong interest, with 100% of surveyed football fans planning to watch at least one game.
Latin America: Despite geographical distance, Brazil stands out with a strong interest level of 61%, and 99% of surveyed football fans in LATAM will watch at least one game.
Africa: Known for its fervent support of football, Africa leads globally in interest rates, with 97% of surveyed football fans planning to watch at least one game.
United States: In contrast, the U.S. shows below-average interest, with only 23% of respondents expressing interest, although 97% of surveyed football fans will watch at least one game.

Gender Inclusivity in UEFA Euro 2024™

The UEFA Euro 2024™ is not just about the matches; it's a catalyst for inclusivity. This year, a surge in female viewership is breaking traditional barriers. The survey reveals that 45% of female football fans are interested in the tournament, with leading interest rates in Africa (62%) and APAC (56%). This trend suggests that UEFA Euro 2024™ could be a landmark event, promoting gender equality in football fandom.

Want to delve deeper into fan favorites and viewing habits? Check out the TGM Global Euro Report 2024 for comprehensive insights from 26 countries.

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