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TGM CONSUMER SENTIMENT SURVEY IN THE CZECH REPUBLIC 2024

Czech “Petrol Tourists” Trend - Here to Stay or Fading Away?

In the face of escalating global fuel prices due to trade route disruptions, refinery closures, and increased demand, the phenomenon of Czech "petrol tourists" traveling to Poland for cheaper fuel has become increasingly prominent.

Czech “Petrol Tourists” Trend - Here to Stay or Fading Away?

As global fuel prices surge due to trade route disruptions, refinery closures, and rising demand, "petrol tourism" has become an increasingly popular trend along the Polish-Czech border. This phenomenon, characterized by Czech drivers crossing into Poland to capitalize on significantly lower fuel prices, prompts a closer examination of its sustainability and implications for both local economies and consumer behavior.

The Rise of Fuel Tourism

According to the TGM Consumer Sentiment Report in the Czech Republic 2024 , rising prices have surged to the forefront of consumer concerns, with 45% of Czech respondents identifying it as their primary worry. Transportation costs, in particular, have emerged as a significant burden on household budgets. As revealed by the TGM report, 31% of Czechs are planning to reduce their gasoline expenditure in the upcoming months. This shift in spending patterns reflects a broader trend of consumers actively seeking cost-saving measures to navigate the economic challenges they face.

One notable phenomenon that has arisen amidst these economic pressures is the concept of "petrol tourism." Czech drivers are crossing the border into Poland in search of lower fuel prices, capitalizing on the opportunity to save on transportation expenses. The allure of cheaper fuel not only provides immediate relief for individual drivers but also influences broader spending habits and budget allocations.

For many Czech consumers, transportation costs represent a significant portion of their monthly expenses. Therefore, the prospect of saving on fuel expenses by purchasing petrol in Poland has proven to be irresistible. This trend underscores the lengths to which consumers are willing to go in order to alleviate the financial strain caused by rising prices.

Key Takeaways for Brands

Economic Impact on Local Markets: The flow of Czech consumers into Poland affects local economies on both sides of the border. While Polish fuel stations benefit from increased sales, Czech fuel retailers might experience a decline, prompting a need for competitive adjustments.

Consumer Spending Patterns: The savings on fuel may encourage Czech consumers to redirect their spending towards other goods and services, possibly in Poland, thus benefiting the Polish economy but adversely affecting the Czech market.

Brand Strategy Adjustments: For fuel companies and adjacent businesses, understanding the shift in consumer spending is crucial. Implementing product bundling strategies—where fuel purchases are coupled with discounts or incentives on other products like snacks, beverages, or car maintenance items—could encourage higher overall spending per visit and enhance customer retention.

Download our TGM Consumer Sentiment Report in the Czech Republic 2024 report today and equip your business with insights that speak directly to the hearts and minds of Czech consumers.
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